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Marketing Mix for a Tablet PC
The introduction of the Tablet PC in its many forms, from the minibook and netbook to the iPad, all share a common series of marketing mix attributes which are analyzed in this paper. The four Ps of marketing are discussed with emphasis on the strategies marketers rely on to increase market acceptance and sales.
Price Strategy
Differentiation is increasingly becoming difficult for marketers to attain with the many form factors and types of Tablet PCs. Pricing is one of the most powerful differentiators in that it can communicate value and unique position in the market, especially for Tablet and laptop PCs (Ozok, Benson, Chakraborty, Norcio, 2008). The pricing strategy that would be of the most value would concentrate on communicating the unique, high value of the Tablet PC being introduced, while also ensuring enough profits are generated as well. The pricing strategy for the proposed Tablet PC in this scenario would also charge a premium for being connected...
Apple has employed this same strategy with the highest-end of their iPad product line for example (Ozok, Benson, Chakraborty, Norcio, 2008).
Product Strategy
Tablet PCs are most known for their usability and the superior customer experience they deliver to users across the spectrum of served markets, from academic, home, small business to enterprise-wide deployments (Anderson, Schwager, Kerns, 2006). The product strategy most successful for Tablet PCs concentrates on ease-of-use through superior user design, standardization on a common and widely supported operating system, durability of case and components, and ease of customization to customers' specific needs. All of these factors contribute to product superiority by delivering increasingly more value and flexibility to users. Pfizer for example specifically designs their Tablet PCs to support click stream analytics, which provides useful insights not known within their…
references. International Journal of Human - Computer Interaction, 24(3), 329.
Marketing Mix Companies intending to market their products have to make sure that the product they intend to sell is the right one for their market niche. The product has to be sold at the price which can make them penetrate the market and in the right place. Finally, to guarantee brand visibility, they have to use the most suitable promotional gimmick (Kerin & Rudelius, 2001). All these constitute what we
There is also the potential to expand the product line beyond the initial Tablet PC to support more advanced and customized configurations through the build-to-order strategy. There is also a very significant upside potential with accessories as well, which could become very high margin in the future. Finally there are significant threats from Apple and others who also are seeking to create a dominant market position for themselves in
Marketing Plan for Eleftria Tablet Latest Changes In Red Text Marketing Plan for Eleftria Tablet PC The Eleftria Tablet PC is a revolutionary product in that it combines the latest developments in networking technologies, open source operating systems to keep costs low, and the ability to act as a central scheduling device for busy households. As of September, 2011 there are no tablets or low-end smart phones that have the ability to synchronize
Marketing Planning This marketing plan details Itcorp's business model. It addresses the company's mission, policies, strategies and objectives to achieve profitability. Itcorp's integrated software and hardware solutions for healthcare providers are described at length, as well as objectives for the long-term. Our company Itcorp plans to begin operations starting in January 2006. One thing that is unique about Itcorp is how it got its start. In 1988, two partners, Max Renfield and C.L.
HP is a very engineering-centric company and prides itself on its analytics expertise. This pervades how they use the 4 Ps to communicate product features and benefits. Rarely will HP break out of the 4Ps and show the customer experience above all, as the product mindset is so strong they concentrate on that. Apple and HP both rely on the 4 Ps of marketing to get their message across and
Marketing Principles and Practices to Organizational Goals Section 2 Creating two coherent marketing mix proposals for two marketing opportunities Section 3 Examine Strategies for Implementing Marketing Plans The intent of this analysis is to accomplish three major goals through analysis of marketing concepts and principles, illustrating them through actual examples taken from a variety of industries. The first section is focused on assessing and analyzing the contribution of marketing principles and practices