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3) With wireless cellular technology, the sides of the bus can have running advertising signs that are either generic in nature, or specifically for that particular bus route. For example, the bus going by Howard Museum can have a running sign with information on the museum and saying, "five blocks ahead, see the new exhibit on the Inca Indians." This is income for the bus company. The buses can also immediately alert people to any dangers, "Fire at Read Street. Streets blocked from Read to Strong Streets." The advertisements can also be tailored to the
specific audience in the area, for example, using different languages or ads for that market depending on the bus route. These advertisements and announcements are also broadcast inside the bus with large overhead screens.
4) At each bus stop, digital signage will provide information on the bus routes that stop at this location, when the bus will arrive (wait time), and final destination. Buses rarely are exactly on time. Sometimes they are a minute ahead of schedule and people just get to the bus stop and see the bus go by. Other times, especially when the weather is bad, the bus can be late. Buses also get behind schedule during bad weather, or even are taken off the route when, for instance, the snow has not been plowed yet. With the real-time information, bus riders can know when (or if) the bus will arrive. Information would be sent back to the local hub with the bus' location and calculated and either sent out to a sign or a telephone can be picked up and dialed with the real-time information. Passengers can also use their cell phones, pagers, personal digital assistants (PDA) or online email to get alerts from the bus terminal and RSS feeds with customized updates regarding any time delays.
At designated places (need to be secure from weather, vandalism, etc.) kiosks can provide a wide variety of information for the bus traveler. The display panel can include all the bus route information including any landmarks. When touching the LCD screen, customers can access…[continue]
"Thesis Project Proposal GPS Digital Signage System For Public Transportation" (2009, February 24) Retrieved March 12, 2014, from http://www.paperdue.com/essay/Thesis-Project-Proposal-24565
"Thesis Project Proposal GPS Digital Signage System For Public Transportation" 24 February 2009. Web.12 March. 2014. <http://www.paperdue.com/essay/Thesis-Project-Proposal-24565>
"Thesis Project Proposal GPS Digital Signage System For Public Transportation", 24 February 2009, Accessed.12 March. 2014, http://www.paperdue.com/essay/Thesis-Project-Proposal-24565