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The rider can touch one of these areas (e.g., Howard Art Museum) and either read or see a video about that location. Other comparable sites are recommended as well. Also noted are restaurants and shops of interest around the museum, which is added advertisement income.
2) Also at the terminals are large overhead screens that show which bus will be leaving and when and another screen with arrivals. Smaller-scale screens with the same information can be at various places in the terminal (e.g., at entrances) if it is a large city. The digital signage is therefore being used to display real-time views of bus locations to people in the station, in order to make sure that they have specific information about when the next bus will arrive or depart. Running underneath these departure and arrival screens can be specific events that are taking place that day and their location and the bus route to take.
3) With wireless cellular technology, the sides of the bus can have running advertising signs that are either generic in nature, or specifically for that particular bus route. For example, the bus going by Howard Museum can have a running sign with information on the museum and saying, "five blocks ahead, see the new exhibit on the Inca Indians." This is income for the bus company. The buses can also immediately alert people to any dangers, "Fire at Read Street. Streets blocked from Read to Strong Streets." The advertisements can also be tailored to the
specific audience in the area, for example, using different languages or ads for that market depending on the bus route. These advertisements and announcements are also broadcast inside the bus with large overhead screens.
4) At each bus stop, digital signage will provide information on the bus routes that stop at this location, when the bus will arrive (wait time), and final destination. Buses rarely are exactly on time. Sometimes they are a minute ahead of schedule and people just get to the bus stop and see the bus go by. Other times, especially when the weather is bad, the…[continue]
"Thesis Project Proposal GPS Digital Signage System For Public Transportation" (2009, February 24) Retrieved July 30, 2014, from http://www.paperdue.com/essay/Thesis-Project-Proposal-24565
"Thesis Project Proposal GPS Digital Signage System For Public Transportation" 24 February 2009. Web.30 July. 2014. <http://www.paperdue.com/essay/Thesis-Project-Proposal-24565>
"Thesis Project Proposal GPS Digital Signage System For Public Transportation", 24 February 2009, Accessed.30 July. 2014, http://www.paperdue.com/essay/Thesis-Project-Proposal-24565