Apple Corporation SWOT Analysis Apple Inc Is essay

Download this essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from essay:

Apple Corporation SWOT analysis

Apple Inc. is one of the well-known and recognized enterprises by not only the business community but populace from all over the world are cognizant about this corporation. It started off its business from the decade of 1970 that has been involved in the designing, manufacturing and offering its consumers with a wide range of innovative and technologically refined products like computers, software, music players and its related accessories, peripherals, and networking solutions. Macintosh computers, iPod, iPhone, iPad, iMac are few of the popular and admired range of product lines that is offered by Apple Inc. (O'GRADY, 2008).

Apple Inc. did not intend to cater a small target audience but aimed at a larger population with target audience in multiple segments. In this regard, Apple targeted vast group of consumers incorporating home users, small and medium sized business users, education sector and young generation population. Apple Inc. has employed more than fourteen thousand people in its corporation across U.S., Europe, UK, Japan and many others so that they can meet the customers' expectations (O'GRADY, 2008).

Apple Inc. In these few decades has recorded increasing revenues such that it has now reached the top rankings for its outstanding sales and revenues. As an outcome of the prevailing performance in its sales and operations, Apple Inc. has not only strengthened its position in the marketplace, but also captured a huge market share in the U.S. Besides, this has also resulted in escalated confidence of the investors and shareholders (O'GRADY, 2008).

While on the other hand, the SWOT analysis is a strategic planning apparatus that provides an overview of the company's internal and external environment. This is one of the vital aspects that must be gravely considered so that measures can be taken to overcome the weaknesses and threats by maximally utilizing the strengths and focusing on the opportunities. In a very similar manner, the SWOT analysis of Apple Inc. is as follows:

STRENGTHS

The strengths of Apple Inc. cannot be debated or argued, as the high level of brand awareness and brand recognition amongst a significant proportion of the global population is one of the noteworthy strengths that Apple leverages, which provides them an edge over its rival companies. Consequently, the brand mane is well-admired and popular amongst the consumers. However, the primary reason behind the brand name that classify Apple from others present in the market is leading and opening a new way to the innovative and modern technologies, such as iPhone, iPad and so forth, which has become its one of its core strengths. This is particularly because the products designed are easy to use, stylish in its design and have technical elegance (Newlands & Hooper, 2009).

Loyal customers and that too in a large fragment from every corner of the world is one of the benefits that is enjoyed by Apple makes it different from its rivalry companies. This loyalty from the customers is the result of high quality products regardless of the price that are designed by Apple in order to live up to the customers' satisfaction level (Newlands & Hooper, 2009).

The millions of dollar spending on advertising and promotional campaigns that included catchy slogans and inimitable ads are one of its marketing strategies used as strength of Apple that can differentiate its products from other computer brands. Unique and exclusive promotional strategies have been adopted and applied by Apple so that it can not only make its distinct image in front of its consumers but also distinguish itself from the intensely competitive marketplace of the industry (Newlands & Hooper, 2009).

The effective, dynamic and powerful department Research and Development is again one of the strong aspects of Apple Inc. In fact, active and continuous efforts put by the employees with huge investments on the research and development for producing and creating innovative and technologically advanced products also add to the benefits of Apple (Newlands & Hooper, 2009).

WEAKNESSES

Considering the strengths of Apple, reviewing the weaknesses is equally important. High price of the products and services in comparison to many of the competitive companies such as Microsoft has served as one of the weaknesses of Apple Inc. This moderately leads to lower market share in several underdeveloped counties where the consumers are more price conscious and opt for lower prices for such types of products and services (Newlands & Hooper, 2009).

From the perspective of revenues and turnover of Apple Inc., it has come to notice that it is very much reliant on global economy. This means that the economic depression and collapse on a global basis creates an immense harmful and unconstructive impact on to the corporation, which is one of the strongest weaknesses faced by Apple Inc. (Newlands & Hooper, 2009).

Failure of two prominent and remarkable products that are Mac Mini and Apple TV has led Apple Inc. experience huge loss, hardship and economic failure for its product lifecycle (Newlands & Hooper, 2009).

Maintaining and ensuring the quality and consistency within the product lines (that is the technological errors and flaws in various products) has been one of the challenging and complicated jobs experienced by Apple Inc. This is due to the reason that their primary focus has been on providing the consumers with the most advanced and innovated technological products and services (Newlands & Hooper, 2009).

Product recalls is one of the weaknesses that has been witnessed by Apple Inc. For quite a few of its products such as iPhone. This recall of the products elevates the probability of harming and spoiling the overall image and reputation of the brand to a greater extent. The damaged brand reputation amongst the consumers would have a mammoth impact on to the overall sales of the Apple products and services. In fact, the product recall may also lead Apple Inc. To encounter increased expenses of repairing the products, warranties and so forth (Newlands & Hooper, 2009).

OPPORTUNITIES

In this technologically advanced world, the use and demand of computers and mobile phones and other related accessories have been growing at an unprecedented rate. This continuous expansion and intensification within the industry is one of the leading opportunities for Apple Inc., as they endeavor to offer their consumers with technologically sophisticated products and services (McDonald & Keegan, 2002).

Expansion on a global stage in many other parts of the world such as Asian countries are another prime opportunity for Apple Inc. To take advantage of, because of the increased awareness and growing demands of the younger population in such nations. This would also facilitate them in mounting and sustaining its power and dominance amongst the rivalry giant corporations within the competitive marketplace on an international platform (McDonald & Keegan, 2002).

Joint ventures with giant corporations such as Microsoft, Intel, IBM and many others would provide a great opportunity for Apple Inc. To reinforce and fortify its relationships with these corporations, and hence, would result in more technologically classy and ground-breaking products and services (McDonald & Keegan, 2002).

The expansion, growth and increased demands of the mobile technology, tablet market and MP3 player market in the current time make iPhone, iPad and MP3 player one of the foremost and most powerful opportunities for Apple Inc. that has accelerated the revenues and sales of the company (McDonald & Keegan, 2002).

Since the key emphasis in today's time is on offering green products that are energy efficient products that can lead to protection of the environment, thus it is one of the growing opportunities for Apple Inc., as they bring the fact into limelight that their produced and manufactured products are the greenest (McDonald & Keegan, 2002).

THREATS

Despite the opportunities that Apple can take advantage from due to its strengths, it also faces a number of threats. Immense and intense competition within the technology market…[continue]

Cite This Essay:

"Apple Corporation SWOT Analysis Apple Inc Is" (2012, August 19) Retrieved December 9, 2016, from http://www.paperdue.com/essay/apple-corporation-swot-analysis-inc-81690

"Apple Corporation SWOT Analysis Apple Inc Is" 19 August 2012. Web.9 December. 2016. <http://www.paperdue.com/essay/apple-corporation-swot-analysis-inc-81690>

"Apple Corporation SWOT Analysis Apple Inc Is", 19 August 2012, Accessed.9 December. 2016, http://www.paperdue.com/essay/apple-corporation-swot-analysis-inc-81690

Other Documents Pertaining To This Topic

  • Apple Stakeholder Performance Analysis Apple

    The customers have often been left at dead-ends in the company's product strategy with only high-priced options left for moving into a next-generation product (Jonash, Koehler, Onassis, 2007). Suppliers have often been given inadequate information on new products, and if they are given new product designs, held to very stringent standards as to how they are used (Apple Investor Relations, 2011). Apple admits in its financial statements and filings

  • Apple s Finance and Globalization

    Apple (Mac) Finances and Globalization Apple's goal is not making money, claims Sir Jonathan Ive - Apple's head of design. For a mega company that is worth a reported $539 billion, this might pass as a frivolous statement and Ive admits this. However, he asserts that his sentiments are true and factual. Ive clarifies that their goal is producing excellent products. These statements were made at the British Embassy's Creative Summit

  • SWOT the Bcg Index Was Designed to

    SWOT The BCG index was designed to help managers determine how departments were performing in their company (NetMBA, 2002). The matrix is a simple calculation that labels the departments as a star, question mark, cash cow or dog. These designations have specific meanings as to the market position and cash flow. The company in question has had two departments analyzed using the BCG matrix. The question is to the efficacy

  • Quantum Corporation Case Analysis Current

    Jerry Lopatin is the senior vice president, engineering at Quantum, having joined the company in March 2008. He served in a similar capacity at ONStor, and previously worked at companies such as Iomega, Samsung Electronics, IBM. III Opportunities/Threats According to Quantum's Web site (2008), it is in a very favorable position in terms of opportunities. By nature, the it world is developing with increasing rapidity, with computers and software developing almost more

  • SWOT Company Profile Palm Inc

    If the company launches an immediate public relations campaign to improve its public perception, it might be able to turn this situation around. This is a definite possibility, given Palm Inc.'s access to the deep pockets of Hewlett Packard. The best strategy will be to try to expand market share at the expense of Apple's iPhone 4. This would provide it with an immediate increase in market share. The

  • Organizational Case Analysis

    Organizational Case Analysis Organization Overview Apple Inc. is a multinational companies specializing in the designing, manufacturing and marketing of mobile communication devices such as personal computers and digital music players. The company also sells varieties of mobile telecommunication devices such as iPhone, iPod, iPad, and Mac. Additionally, Apple Inc. sells some professional software application such as Mac OS, iOS, iCloud and other varieties of communication accessories. Apple Inc. sells its products through

  • Apple Inc Forbe s Fortune Research Report on

    Apple Inc. Forbe's Fortune Research Report on Apple Inc. Apple Inc. -- Introduction The Mission and Vision Statement of Apple Inc. Apple CEO -- Tim Cook SWOT Analysis of Apple Inc. Strengths Weaknesses Opportunities Threats The Four Functions of Management: Planning Leading Organizing Controlling Apple -- Sales for the Year 2008 & 2007 Comparison and Analysis Apple Inc. -- Introduction: Apple Inc. is an American Multinational Organization engaged in the manufacturing, marketing, and sales of personal computers, cell phones, music players, software, networking solutions, and computer accessories. It


Read Full Essay
Copyright 2016 . All Rights Reserved