Apple Inc Globalization Initiatives Have Contributed to Essay

Download this Essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Essay:

Apple Inc.

Globalization initiatives have contributed to the need for many companies across the globe to expand their businesses beyond the local or domestic markets. The focus of this article is to analyze Apple, Inc., an American multinational that operates in several countries in the world. It begins with an analysis of the strategies for competing in international markets and how the firm is organized to gain regional or global advantage while remaining responsive to local conditions. This is followed by a summary of how the firm is organized internationally, its structure, and modus operandi, and whether it has resources to compete globally. The final part of the paper provides specific recommendations for Apple Inc. To become a market leader in the next five years throughout its operations.

The Case of Apple Inc.:

As globalization and rapid technological advancements have become common characteristics in the modern business world, organizations and companies are expanding into international markets. A company considers expanding its business beyond the domestic market and into foreign markets because of various factors or reasons. The most common reasons for such strategies include gaining access to new customers, to capitalize on its major competencies, to extend its business risks throughout a wider market base, and to enhance the firm's competitiveness. The company's strategic options in the international markets are shaped by various factors like cross-cultural differences, the need to obtain a local-based competitive advantage, and the threat of adverse exchange rate shifts. Since these factors also include political risks, the choices are shaped by the effect of the host government policies on the local business culture. There are several strategies for entering and competing in international markets including maintaining a national production base and exporting products to global markets and licensing foreign companies to use the firm's technology or distribute the firm's products (Hunger & Wheelen, 2006, p. 391). The other strategies include the use of a franchising strategy, a multi-country strategy, a global strategy, and strategic alliances or joint ventures.

Apple Inc. is an American multinational company that operates and competes in various markets across the globe. As a company's business strategy tends to be a reflection of its leaders, Apple Inc. has differentiated itself through the adoption of an elegantly simple design. Throughout the years, Apple has been able to amass huge success and profitability, which is attributed to it's the relentless hard work of the people associated with the firm and their ability to forecast and react to the ever-changing market trends (Gholap, 2012). Despite of this, the single most important factor that the company can attribute to its success is simplicity. This factor has enabled the company to develop a strong relationship with customers throughout the years and increase its market share considerably in the mobile industry. The company has adopted an efficient marketing strategy for its products based on presentations, brand loyalty, and effective advertisement. The success of Apple Inc. is also attributed to the way its organized globally in order to exploit regional and global advantages while remaining responsive to local conditions. Actually, the company's business strategy revolves around three major elements i.e. leveraging momentum with scale, extending the wall garden geography and IOS foundation, and investments in new directions through innovation of new product platform.

The recent profitability of the American multinational corporation can also be attributed to way it has been organized in the past five years to promote the development and introduction of new stores that help the firm in enhancing its global business initiatives. Throughout its international operations, Apple Inc. is organized around functions instead of divisions. As a result, the company's business operations revolve around a command-and-control structure in which ideas are shared at the top. The ability of the firm to develop innovative products is associated to being organized as functions in which its workers are not exposed to responsibilities that are beyond their area of expertise (Baxter, 2011). This kind of organization doesn't mean that most suitable person handles a specific task but it implies that the firm is interwoven and enables employees to work together. Therefore, the company integrates the process of designing, engineering, and marketing from the onset of product development.

In the past few years, understanding the structure and modus operandi of Apple Inc. In relation to its objectives in exploiting regional or global advantages while remaining responsive to local conditions has been a relatively difficult task. This is despite of the numerous attempts that have been made to scrutinize…[continue]

Some Sources Used in Document:


Cite This Essay:

"Apple Inc Globalization Initiatives Have Contributed To" (2012, August 04) Retrieved October 22, 2016, from

"Apple Inc Globalization Initiatives Have Contributed To" 04 August 2012. Web.22 October. 2016. <>

"Apple Inc Globalization Initiatives Have Contributed To", 04 August 2012, Accessed.22 October. 2016,

Other Documents Pertaining To This Topic

  • Naked Economics Undressing the Dismal Science by

    Naked Economics: Undressing the Dismal Science by Charles Wheelan Biographical Sketch of Author Charles Wheelan, author of Naked Economics: Undressing the Dismal Science, is not a traditional economics expert, in that his background education goes beyond economics. He has an MPA from Princeton University and a PhD in public policy from the Harris School at the University of Chicago's School of Public Policy in 1998. He has focused his attention on economics

  • Branding Strategies Assessing the Influence

    This level of the maturity model is a transitory one and is focused more on either small, incremental gains from the first level, which is Reacting. In the Reacting layer of this proposed Branding Maturity Model, the majority of brand departments have a decidedly "every department for itself" approach to process maturity and have information flow that is purely dependent on personal productivity applications only. That is to say

  • Communication Technology in the Hospitality

    In this regard, Higgins (2002) reports that Micros Systems Inc. introduced a custom application specifically for the hospitality industry early on, and despite the lingering effects of the September 11, 2001 terrorist attacks on the market, this company and others such as BDM International Inc. are continuing their efforts to provide hotels, restaurants and other organizations competing in the hospitality industry with the information technology they need to become

  • Marketing Plan Dropbox

    Marketing Plan Item Page Product Description Value proposition 3 Features and Benefits Target market Competitive Analysis Strengths Weaknesses Opportunities Threats Marketing objectives Measures Pricing strategy Distribution strategy Marketing promotion The Budget Sales Forecast Table 5.1.2 Marketing Expense Budget The founders of Dropbox Inc. have formulated this three-year marketing plan with an aim of securing additional funding for growth as well as to inform potential investors, as well as existing customers of not only the service's direction but also its current status. Initiated only six years ago, Dropbox has

Read Full Essay
Copyright 2016 . All Rights Reserved