Key goals: In my opinion, the main aim of Intel Canada has been that of regaining its position on the market. It has practically started a tuff advertising campaign, aiming to produce new items for both its person-clients and company-clients in order to be able to increase its sells.

As it has been mentioned above as well, Intel intended to regain its position on the market, but it seems to have realized that this action cannot be completed unless it would gain other types of clients as well. What it might be inferred from here is that the historical strategy used for the "Intel inside" advertising campaign - when Intel came up with a new type of computers, the personal ones -, meaning that it intends to develop through gaining a new spectrum of clients.

All in all, the immediate goal of the campaign would be in this sense a regaining of prestige through increasing the company's market size.

Key Message: The message which has been attached to the campaign has practically aimed to divulge the new tendencies in concerns of technology. Therefore, Intel has assumed an already-conquered leader position on the market, which is able to launch new tendencies. Thus, the company wanted to make its clients believe that its prestige has not been lost and therefore it is able to infer their needs.

Campaign's effectiveness: All in all, I consider that the campaign would in the end prove to be efficient, especially because it's historical backgrounds. The tendencies might change, but not the...

Moreover, the affiliation to the latest technological tendencies would surely provide an increase of the sells.
On the other hand, I would have personally made several changes of the campaign: for example, I would have changed one of the main campaign targets, that of creating more qualitative games, with, for example, an attempt to produce smaller laptops, a change which has already been put into practice by other companies. Even though, the campaign is expected to be successful and regain the Intel's lost position in the marketplace.

Bibliography

Intel corporation, at http://en.wikipedia.org/wiki/Intel

Intel inside Program, at http://www.intel.com/pressroom/intel_inside.htm

B2B Solutions, at http://www.divassoftware.com/services/b2b.htm

Buying Behavior, at http://www.udel.edu/alex/chapt6.html

Intel of Canada Reveals Top-Five Consumer Technology Trends to Watch for in 2007," at http://www.intel.com/ca/pressroom/2007/0215b.htm

Intel corporation, at http://en.wikipedia.org/wiki/Intel

Intel Inside Program, at http://www.intel.com/pressroom/intel_inside.htm

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B2B Solutions, at http://www.divassoftware.com/services/b2b.htm

Buying Behavior, at http://www.udel.edu/alex/chapt6.html

Intel of Canada Reveals Top-Five Consumer Technology Trends to Watch for in 2007," at http://www.intel.com/ca/pressroom/2007/0215b.htm

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