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Ben & Jerry
The concept of unit pricing relates to the price per unit of a good. Often, companies like to convey the impression that buying a larger size saves the consumer money, but unit pricing allows the consumer to see whether or not this is the case. Unit pricing reflects the price per unit of something, rather than the price per container. The point of unit pricing is that it allows the consumer to see the price per unit, rather than the price for whatever size container is available. This allows for comparison between products sold in different sized containers (Montaldo, 2012).
The Consumer Bill of Rights was introduced by John F. Kennedy in 1962. There are six such rights. These are as follows: the right to be safe, the right to choose freely, the right to be heard, the right to be informed, the right to education and the right to service (U.S. Legal.com, 2012). The right to safe ensures that consumers have the right to be free from injuries caused by products purchased. The right to choose freely refers to free choice among products, from different companies. The right to be heard refers to the right of consumers to voice "complaints and concerns about a product in order to have an issue handled efficiently and responsively" (Ibid).
The right to be informed holds that businesses should "always provide consumers with sufficient information to make...
The right to education holds that consumers have the right to be educated to make better marketplace decisions at all times (Ibid). The right to service holds that consumers should have access to service staff. Some of these rights, such as the right to be safe, are enshrined in law.
3. The issue of shoplifting is complex, and there is no one consensus reason why people shoplift. A website called Addiction Blog (2011) posits ten different reasons why people shoplift, including self-service sales methods (opportunity with lack of supervision), drug addiction, to make a living, for spending money and status, to own the goods, psychological temptation, low risk, lack of tracking and security, mental health disorder and low fines. Some of these are things that facilitate shoplifting, as opposed to actual explanations for the behavior.
DQ 1. Ben & Jerry's does not actually advocate sustainable consumption. They might claim to, but they are in the business of selling a luxury good that nobody needs. With 7 billion people in this world, and the high environmental costs of cattle, no amount of ice cream is actually sustainable. Moreover, consumers have no right to a healthful environment. If the six basic consumer rights are examined, this alleged right is not present…
Works Cited:
Addiction Blog. (2011). Why do people shoplift? Addiction Blog. Retrieved March 24, 2012 from http://drug.addictionblog.org/why-do-people-shoplift-top-10-reasons/
Montaldo, D. (2012). Unit pricing -- the real price. About.com. Retrieved March 24, 2012 from http://couponing.about.com/cs/aboutcouponing/a/unitpricing.htm
US Legal.com. (2012). Consumer bill of rights law & legal definition. U.S. Legal.com. Retrieved March 24, 2012 from http://definitions.uslegal.com/c/consumer-bill-of-rights/
Ben & Jerry's: A Strategic marketing plan Ben & Jerry's the international leader in handcrafted ice cream with a social conscious is analyzed in this strategic marketing report. Developed on an integrated public-private business prospectus, the Company set the tone for trailblazing product and brand identity configurations with an ethic of social responsibility and global sustainability long before it was customary. Although now subsidiary to the products and services giant, Unilever, Ltd.
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