It is expected that the business will be able to build a strong base of returning customers, especially at its physical location, and seeking frequent and honest feedback from these customers can also help to ensure that Big Dogs continues to evolve in innovative and customer-serving ways. Hiring creative staff individuals with a true passion for caring for dogs -- and especially large-breed dogs -- will also help the business to continue generating innovative ideas for how to provide a more unique and higher-quality service to customers. The more innovative the business is, the more of a premium can be charged for its services and products without losing customers, thus increasing the profitability of the company while developing more innovative operations (Porter 2005). Corporate Citizenship and Internal Communications

Though the impact of this business is not expected to be hugely significant on the environment or the economy at large, there are still duties of good corporate citizenship that this small business -- like al; small business -- must strive to achieve (Longnecker et al. 2009). All required licenses for boarding and providing care to animals will of course be secured, and research ensuring that products are fully safe to be sued for animals and around humans that will be subjected to frequent exposure will keep the business within ethical guidelines (Longnecker et al. 2009). A portion of profits will also be donated to animal shelters to improve the civic responsibility of the company.

Maintaining comprehensive, accurate, and effective internal communications procedures is also essential in bringing the strategies described for this business to fruition. Ensuring that all employees hired to staff the physical location...

Communications without outside vendors and suppliers that are contracted by Big Dogs will have to be even clearer, as there will be a lack of direct control over the projects/supplies that these companies or individuals handle. The design and maintenance of the website is especially important, as the look and feel of the site are the only ways to communicate the true vision of innovation and differentiation that will help to make Big Dogs not simply a profitable company, but a truly successful brand (Longnecker et al. 2009).
Conclusion

The business plan for creating the Big Dogs store location and online retail website is relatively straightforward, and this assists greatly in the selection and implementation of appropriate strategies to help this business grown and achieve its true potential. By monitoring and controlling these strategies through ongoing external and internal measurements and actions, the growth and profitability of Big Dogs can be secured. In addition, maintaining a strong sense of corporate responsibility and strong communications practices will help build the Big Dogs brand into a strong, recognizable, and respected business entity.