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Car travel may also pose a threat if gas prices continue to 'idle' or decline as the economy worsens.
Do its customers have special requirements?
In response to consumer demand and a shifting political climate, Bombardier has tried to incorporate sustainability into its business model to a greater degree. Providing rail travel in a way to reduce the planet's and the company's carbon footprint has become a core part of its mission ("Corporate responsibility," Bombardier, 2009)
Internal analysis
Current organization/structure
Bombardier is organized into two separate sections, rail and aerospace, both of which have a presence worldwide.
Current financial analysis
The company's financial performance is strong. On January 31, 2009 Bombardier "showed improvements in revenues, profitability and a robust cash position. Revenues increased by 13% to reach $19.7 billion" and Bombardier Transportation specifically "Bombardier Transportation's revenues totaled $9.8 billion, an increase of 25% over last fiscal year" ("Bombardier, Marketwire, 2009).
Most recent major decisions or changes
"In November 2008, Bombardier Transportation inaugurated a state-of-the-art railway vehicle manufacturing facility in India, the first to be wholly-owned by a global foreign company in this country. Closely working with its main customers to continue research on modular and flexible train platforms led Bombardier Transportation to sign a framework agreement with Deutsche Bahn AG (DB) in January 2009" ("Bombardier, Marketwire, 2009).
Strengths
Bombardier's sustainability emphasis in an increasingly 'green'-focused world has proved profitable. A new interest in rail transportation to reduce the carbon footprint across Europe has generated interest in the company and favorable press.
Opportunities
A newly powerful EU requires a continuing commitment to rail transportation. Worldwide, developing nations such as India and China need more extensive and complex rail systems -- this will bolster the company's market position overall, including in the Swiss market.
Weaknesses
The company's luxury and 'high tech' image could give it an overly exclusive...
Bombardier Transportation, therefore, reaffirms its goal to improve its EBIT margin to 6% for fiscal 2010" ("Bombardier, Marketwire, 2009).
Your recommendations
Further 'greening' in its marketing campaign, deemphasizing its luxury options in favor of affordability and sustainability seems to be the most advisable way to continue its path for growth.
Conclusion
The company's durability makes it poised to succeed, provided Bombardier Transportation is not unduly hampered by the recent purchases of luxury items by the aerospace division of the company.
Lessons learned
Sustainability can lead to profitability and a recession does not mean an inevitable loss of profits.
Works Cited
"About us: History." Bombardier. May 16, 2009.
http://www.bombardier.com/en/corporate/about-us/history?docID=0901260d8001dffa
"Bombardier Announces Extended Range Option for Learjet 40 XR Aircraft." Webwire.
May 13, 2009
http://www.webwire.com/ViewPressRel.asp?aId=94928
"Bombardier." Marketwire. May 16, 2009.
http://www.marketwire.com/press-release/Bombardier-Inc.-TSX-BBD.A-969589.html
"Corporate responsibility." Bombardier. May 13, 2009.
http://www.bombardier.com/en/corporate/corporate-responsibility
"History." Bombardier. May 16, 2009.
http://www.bombardier.com/en/corporate/about-us/history?docID=0901260d8001dffa
"Switzerland." Bombardier. May 16, 2009.
http://www.bombardier.com/en/corporate/about-us/worldwide-presence/switzerland?docID=0901260d80016e16#
Works Cited
"About us: History." Bombardier. May 16, 2009.
http://www.bombardier.com/en/corporate/about-us/history?docID=0901260d8001dffa
"Bombardier Announces Extended Range Option for Learjet 40 XR Aircraft." Webwire.
May 13, 2009
http://www.webwire.com/ViewPressRel.asp?aId=94928
http://www.marketwire.com/press-release/Bombardier-Inc.-TSX-BBD.A-969589.html
http://www.bombardier.com/en/corporate/corporate-responsibility
http://www.bombardier.com/en/corporate/about-us/history?docID=0901260d8001dffa
http://www.bombardier.com/en/corporate/about-us/worldwide-presence/switzerland?docID=0901260d80016e16#
This is because most of the time, these pipelines run through underground where they are rarely disturbed (Office of Technology Assessment, n.d). Secondly, pipeline transportation is characterized by absence of freight loss in transit and since it operates in all weather and is therefore reliable. Loading and unloading labor and costs are mechanized and thus lowered. Packaging is not usually done in pipeline transportation and therefore packaging costs are
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