Advertising managers are also commonly derived from a student base with business communication degrees (U.S. Bureau of Labor Statistics, 2011). Advertising and promotional campaigns are vital to a company's success. These professionals can work at agencies and firms specifically focused upon creating advertising campaigns for clients, or in media firms that sell advertising space or time.

In our firm, an advertising department can be a valuable addition to the business we conduct. By having a separate department focused upon promotional and advertising campaigns, the rest of the company can focus on other important areas of the business, including research and development and public relations. This will increase the quality of our advertising campaigns and hence increase the company's profitability.

Marketing managers in turn work with advertising and promotion managers to help promote an organization's products and services. If we elect not to create a separate advertising department, we could alternatively appoint a marketing manager, who can communicate with external advertising agencies and their managers to create optimal advertising for our firm. These managers can also help us with strategies such as identifying potential markets for our products and develop pricing strategies to help us promote our products and services.

Communication skills are vital for both advertising and promotion managers, as many of the materials involve written communication by means of direct mail, inserts in news papers, product endorsements, and so on. It is therefore in the best interest of the company to promote positions that require business communication skills.

In terms of earning potential, sales managers can make up to $346,900, Marketing managers up to 175,600, and Public relations managers 56,700.

A degree in Business Communication can hold many benefits for the company in terms of the skills being acquired (Education-Portal, 2011). Students, for example, can enroll for course such as Business Communication, Interpersonal and Group Communication, and Intercultural Communication, along with the more business-oriented...

Because the workplace is becoming increasingly integrated in terms of culture, this could result in conflict situations that can be resolved by promoting a sense of intercultural understanding and effective group communication. Furthermore, employee motivation and general communication are vital to help a business succeed.
Specifically, it is recommended that we create a department, team, or at least a position for an advertising and/or promotional manager. This person or group can then focus on creating optimal advertising and pricing strategies for the company. It is also recommended that a public relations officer and human resource manager be appointed to handle internal and external communications effectively. These positions will help the company to optimize its internal and external communication strategies for the promotion of its success.

In conclusion, every company should realize the importance of effective communication for its success. Effective communication should occur both internally, among the company's employees, and externally, between the company and its customer base and between the company and its partners. Such strategies can be optimized by appointing people with the correct education.