Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
It would make mush more sense to establish a uniform approach to business throughout the organization and to provide centralized training programs (Robbins & Judge, 2009) to ensure that all of the House Handy outlets operate the same way and that new hires learn the way the organization does business instead of absorbing whatever they observe in each location.
Assume you are the House Handy VP of Sales. How do you determine if you are getting a return on the money you invest in training the sales force? What specific items would you measure to make that determination?
The most direct way of measuring the return on investment of employee training programs would be simply to compare the performance output of the new members of the House Handy sales force before and after implementation of the new training program (George & Jones, 2008). In this case, the fact that there is currently no real employee training program provides the objective data that can detail the relative performance of new hires. In addition, it is...
supervisory and management positions) based on past records. The implementation of a new employee training program will allow the organization to compare those previous data to the data corresponding to the same variables for employees who have undergone a formal employee training process. As far as specific items for measurement and comparison, one would primarily want to measure sales volume and career progression between the two groups of employees over similar time periods. Finally, the increased revenue associated with (presumably) higher sales volume after the training program could be weighed against the cost of the training program.
References
George, J. And Jones, G. (2008). Understanding and Managing Organizational Behavior.
Upper Saddle River, NJ: Prentice Hall.
Robbins, S.P. And Judge, T.A. (2009). Organizational Behavior. Upper Saddle River,
NJ: Prentice Hall.
Marketing Case Study Try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective? Of the many billboards passed on the way to work and school every day, the most noticeable are those that promise low-cost health insurance and healthcare.
Those did not have much power on the manufacturer, however, the consumer were rather sophisticated, so maintaining the high quality standards was crucial. Substitutes. After the trade liberalization, Phillips had an enormous pressure from Asian companies that managed to copycat its products and the price performance of the substitute products was net superior. Supplier power. The suppliers did not have high bargaining power. The high tech industry in Europe and U.S.
Marketing Case Study Explain what you think would be an appropriate promotions strategy for both of them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different. NINE POSSIBLE PRODUCT -- MARKET COMBINATIONS POSSIBLE TARGET MARKETS GAY MEN OR WOMEN BLACK WOMEN AGED 18-30 HANDGUN OWNERS PRODUCT CATEGORIES VACATIONS NON-LETHAL PERSONAL SECURITY PRODUCTS FITNESS / EXERCISE PRODUCTS More than one billion adults worldwide are overweight. In the United States alone obesity
Marketing Case Study The case study being completed in this reports asks the author of this response to answer to three major questions. The first is what Fournier means when she says that consumers have relationsihps with a brand. The second question asks the author two pick two out of three brands from a list provided in the assignment and explain if and/or how consumers do or do not have relationships
Marketing Case Study ThermaCare What are possible target audiences for ThermaCare? In what buyer-readiness stages will these target audiences be. The potential target audience for ThermaCare would include several segments of the buying population. One would be women who experience menstrual pain and back pain that accompanies menstruation. Another would be athletes who normally suffer muscle pain. Another segment would be the population of seniors who have trouble with aching joints, such
The research also is inconclusive about the effects of advertising over the long-term and as a result, opens to interpretation by lawmakers and consumer rights groups. In other words, the data can be easily used as a means to push more taxes and laws on McDonalds' and companies in this industry due to lack of compliance. It is better from a branding standpoint to be consistent globally and reinforce