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In other words, the data can be easily used as a means to push more taxes and laws on McDonalds' and companies in this industry due to lack of compliance. It is better from a branding standpoint to be consistent globally and reinforce a single message across all geographies the company operates in.
4. The broad issue facing McDonald's in most of the Western countries is the current attitudes toward rising obesity. The company seems to have tried many different approaches to deal with the problem but the problem persists. List all the problems facing McDonald's and critique their various approaches to solve the problems.
The first problem is the fat content of the foods and the tripling of the portion sizes. The calories in their meals are nearly three times what a typical child needs for an entire day of caloric intake, and to make matters worse, the fat percentage of French Fries is at 60% or more. The combination of serving sizes and calories is a major challenge for the company going forward. According to the case study, the focus has been on gaining the approval of various European government agencies to support their claims of certain food items being less fattening than others,...
This is a major issue for the company globally and throughout Europe especially. The messaging of the scenarios that McDonald's uses are all centered on consumption vs. activity and gaining greater health. This is a serious issue for McDonald's globally as European nations are watching their strategies around the world and deciding how they will react with legislation and taxes if the company does not start defining a healthier image.
5. Based on your response to question 4 above, recommend both a short-range and long-range plan for McDonald's to implement.
In the short-range, McDonald's needs to get Ronald and the cast of characters into much more healthy pursuits as part of their stories, and also invest in making these stories specific to regions of Europe so they are relevant to the kids there. Second, over the long-term the company needs to create a healthier menu that allows kids the option of choosing vegetarian, fruit and healthier foods first.
Marketing Case Study Try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective? Of the many billboards passed on the way to work and school every day, the most noticeable are those that promise low-cost health insurance and healthcare.
Marketing Case Study Explain what you think would be an appropriate promotions strategy for both of them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different. NINE POSSIBLE PRODUCT -- MARKET COMBINATIONS POSSIBLE TARGET MARKETS GAY MEN OR WOMEN BLACK WOMEN AGED 18-30 HANDGUN OWNERS PRODUCT CATEGORIES VACATIONS NON-LETHAL PERSONAL SECURITY PRODUCTS FITNESS / EXERCISE PRODUCTS More than one billion adults worldwide are overweight. In the United States alone obesity
Marketing Case Study The case study being completed in this reports asks the author of this response to answer to three major questions. The first is what Fournier means when she says that consumers have relationsihps with a brand. The second question asks the author two pick two out of three brands from a list provided in the assignment and explain if and/or how consumers do or do not have relationships
Marketing Case Study ThermaCare What are possible target audiences for ThermaCare? In what buyer-readiness stages will these target audiences be. The potential target audience for ThermaCare would include several segments of the buying population. One would be women who experience menstrual pain and back pain that accompanies menstruation. Another would be athletes who normally suffer muscle pain. Another segment would be the population of seniors who have trouble with aching joints, such
Of 109 females respondents, 66.4% indicated that they had an intent to purchase. However, only 33.6% of the 61 males who responded indicated that they had an intention to purchase. This means that the brand appears to appeal more to women than men. Women will represent a higher percentage of the target market than men. Gender * Purchase intention Crosstabulation Purchase intention Total No, not likely Yes, likely Gender Female Count 14 95 % within Purchase intention 51.9% 66.4% 64.1% Male Count 13 48 61 % within Purchase intention 48.1% 33.6% 35.9% Total Count 27 %
Bob Waters is a successful sales engineer at Omni Automated Systems, who aims to make an important sale to Gentech. Since Gentech is currently developing its automated capacity, this would ensure Omni consistent revenues over the next period of time and a profitable business relationship. Although Waters makes significant efforts over a year, in the end, a different company is chosen. This analysis will look at several problems, and will