Communication Strategies Used in Crisis Term Paper

Download this Term Paper in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Term Paper:

This second violent incident forced Stoops to take a harder stand against one of his most popular players and suspend him."

Sooners used a crisis management plan to deal with the university's decision, in an effort to prevent bad publicity for the school and the team (Forde, 2004). The following describes how the university handled the crisis the day before it hit the newsstands. In the early afternoon, OU issued a release saying that it had suspended Dvoracek indefinitely and replaced him as captain. The action had been implemented by coach Bob Stoops a few days earlier, but it wasn't made public until the day before the weekend Oregon game.

The school was prepared for the news to create a major rise across the state, starting with the evening newscasts (Forde, 2004). However, the situation did not end there, with the university's release and a canned statement from Stoops. In the late afternoon, the university was forced to deal with reporters, some of whom were escalating the crisis with news of another alleged Dvoracek assault in the past and of an alleged sexual assault complaint against Dvoracek in Oklahoma, neither of which led to charges against the player.

Deciding what to do was difficult for the university for two reasons: all these allegations and incidents resulted in zero police charges against Dvoracek; and he was so highly regarded off the field as an academic All-Big 12 player with a 3.4 GPA in business (Forde, 2004). However, he needed to be disciplined for his actions to preserve the reputation of the team. In the end, Dvoracek was dismissed, although he has the option to remain in school and on scholarship. Stoops, the man in charge of the program, instructed the PR team to disseminate the information to the media.

By morning, when the full story was laid out in the papers, the public was shocked but largely supportive of the action (Forde, 2004). "As Daily Oklahoman columnist Berry Tramel wrote in Saturday's paper, this was a firm signal that discipline matters to Stoops -- something most Oklahoma fans want to hear, with the embarrassment from the outlaw-program days of the late 1980s still remembered by many. When your starting quarterback winds up on the cover of Sports Illustrated in handcuffs, as Charles Thompson once did, it's not real good for the image."


The former example shows the importance of communications when dealing with a crisis or scandal. "No person is rich enough to buy back his past; a shattered reputation leaves little to rebuild," says Hessert (1997). This is true for both people and organizations, and is extremely costly.

Effective crisis management plans prepare sports organizations for crises and allow the response to be conducted systematically and professionally (O'Bierne and Ries, 2002). For a crisis management plan to be successful, it is important that organizations take the time to communicate a clear and consistent message, and the need for decisions to be made quickly. According to Fink (1986):."..the more adept you become as a decision maker who has the ability to find opportunity where others routinely take detours, the more skill, success and regard you will have as a crisis manager...."

As more sports organizations credit public relations practice as a key business management tool, the benefits of strategic communications are becoming more apparent in the marketing process (O'Bierne and Ries, 2002). By using effective crisis management models, sports organizations are better prepared to identify 'spot fires' which will enable marketers to extinguish the flames before they damage the organization's reputation.


Fink, S. (1986) Crisis Management: Planning for the Inevitable, American Management Association, New York.

Forde, Pat. (September 22, 2004). Teamwork the key during a crisis. Retreived from the Internet at

Hessert, Kathleen. (1997). How to Prepare PR Professionals for the Dennis Rodman's and Michael Irvin's of Sports. International Sports Summit. Retrieved from the Internet at

Hoffman, Judith. (1999). Keeping Cool on the Hot Seat. Four C's Publishing Co.

O'Beirne, P. Ries, S. (January, 2002). Extinguishing the Fires: Crisis management in sport marketing. Cyber-Journal of Sport Marketing, issn:1327-6816.

Tymson, C. & Sherman,…[continue]

Cite This Term Paper:

"Communication Strategies Used In Crisis" (2004, December 01) Retrieved October 21, 2016, from

"Communication Strategies Used In Crisis" 01 December 2004. Web.21 October. 2016. <>

"Communication Strategies Used In Crisis", 01 December 2004, Accessed.21 October. 2016,

Other Documents Pertaining To This Topic

  • Crisis Communication Overcoming Barriers When Crafting an Effective...

    Crisis Communication: Overcoming Barriers When Crafting an Effective Risk Communication Strategy When a disaster strikes, there is no time for planning, and what is already in place must therefore suffice. One of the most important factors to emerge from the aftermath of Hurricane Katrina was the need for more effective communications between the relief agencies, U.S. military and civil law enforcement. Effective communications between these agencies and the people that needed

  • Developing a Health Communication Strategy in a Developing Country...

    Nora: Health Communication in the Developing World Health Communications Strategies in the Developing World There are clearly myriad challenges working toward global health equity in the developing world, particularly in sub-Saharan African countries such as Sierra Leone where rapidly-accelerating HIV / AIDS rates are compounded by political and civil unrest and the looming specter of the colonial legacy. In such resource-poor settings, it is extraordinarily challenging to provide even the basic level

  • Crisis Communication Is an Essential Component of

    Crisis Communication Communication is an essential component of effective crisis management. This is especially the case in a situation where the basic needs, health, and lives of thousands or even millions are at stake. In a situation where the water supply is at risk, for example, it is essential to establish a communication plan as soon as the risk becomes known. In this way any preventable cases of illness or death

  • Crisis Communications for Globecell Selection of Communications

    Crisis Communications for Globecell Selection of Communications Channels Effects on the Brand, Customers and Broader Business Environment Online Strategy Definition Recommendations and Future Direction In any public relations crisis it is best to always err on the side of safety for customers first, seeking to re-establish credibility and win back the trust lost. Credibility is the currency that crises are paid for with (Duke, Masland, 2002). Trust has to be earned and kept to win

  • Crisis Communication

    Crisis communication is the official reaction to a business or industry situation that runs the risk of escalating intensity, falling under close media or government scrutiny, interfering with the normal operations of a business, jeopardizing the positive public image presently enjoyed by the company or its officers, and damaging a company's bottom line in any way. Usually falling under the domain of public relations, a crisis communication plan is essential

  • Crisis Management Successfully Resolved Crisis

    The recent proliferation of such incidents stained My Space's image. While the largest part of communication taking place through My Space is usually harmless, the incidents alarmed parents and thus created negative publicity. My Space responded fast with a plan of imposing harsher safety measures in order to provide protection to its users from stalkers and sexual predators. The campaign offers not only online protection, but also education to parents and

  • Communication Plan

    Communication Plan In a situation as is with the case study where there are plans to have cooperation among more health care institutions and even mergers, there is need to have a clear communication plan and one that would be effective in that case. Being that these institutions that will henceforth work under one command system and administration, there is absolute need to ensure that the communication plan is implemented in

Read Full Term Paper
Copyright 2016 . All Rights Reserved