For the SunLife agents to be successful the accumulated experience and knowledge in the company need to be captured, and applied to the sales cycles and ongoing customer relationships. This is another major gap that is in the approach the company is taking with the implementation of Maestro today as well. SunLife is not taking into account the deep expertise and knowledge within the company to streamline and make

Systems Development Life Cycle has historically been a very useful tool in the development of software and operating systems in Computer Information Technology. Through the Systems Development Life Cycle there are at least five distinct phases that are delineated and performed within a linear patter. Meaning, that each step must be complete or at least very close in order for the next set of experts to begin the next phase

Clearly from this case and others there is a critical need for the development of safeguards on consumer data captured over the Internet, both of the opt-in (where the customer approves the data being captured) and the non-opt-in variety. An Explicit Requirement for Transparency and Ethical Use of Data Consumers have become increasingly concerned that their data, however acquired, will eventually be sold without their knowledge, eventually leading to the potential

The company will also offer training service for small and home businesses. ATC will achieve strategic positioning by delivering value proposition for its product and services. ATC will use packaging, brand name, styling, quality, and safety to position its products. The company will use cost advantages to compete in distinctive way. Price: ATC will offer its product and services at industry average price. The company will not offer its products

Marketing Information system is a management information system that supports decision making processes in marketing (Kotler & Keller, 2006). Marketing data is gathered, stored, and analyzed within this system and distributed on timely basis to managers to enhance decision making processes (Kotler, 1988). It is a continuing and an interactive structure of people, equipment and procedures to gather information that is used in decision making processes in an organization. The

The supermarkets did not have to deal with refrigeration issues as whole milk came in powder form from foreign firms. However with the appearance of Almarai in 1970s, things changed drastically and fresh cow milk along with laban became very popular products in Saudi Arabia. For deeper market penetration, effective marketing initiative was required and that came in the form of wide media advertising campaigns along with good packaging designs