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Cross Organizational Systems
Information system has today facilitated direct communication between firms and suppliers, manufacturers, and marketers. The emergence of the global economy and digital firms has made the information systems to be essential in business today. The paper will summarize ways to advice the Clambake Company on their future IS as well as discussing the advantages and disadvantages for the rationale for the system recommended.
Given Clambake Company wants to be competitive it can gain this by increasing 80% of their sales as well as 40% of his workflow, it is advisable to go for cross-functional information system because the system is designed to integrate the activities of the business process rather than spending more resources hence stretching the Company. The cross-functional systems will be more than sufficient in accommodating the anticipated growth (Rona, 2012).
The Clambake Company should decide whether to go for one of these cross-functional information systems that include; Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), or Supply Chain Management (SCM) as their future Information system. From the above three IS. It is advisable for Clambake Company to go for a CRM system to be able to increase the sales and workforce to 80% and 40% respectively. CRM integrates and automates the customer sales process such as marketing, customer services and sales that improve interaction with the Company's customers. CRM provides better customer service; it gives the businesses strategic advantages such as the ability of personalizing the relationships with the customers.
CRM too has a disadvantage since many companies find CRM difficult to properly implement due to lack of adequate understanding and preparation by the management and employees (Bruggen & Wierenga, 2005).
References
Rona, R. (2012). Cross Functional Enterprise Information System | Free Articles Directory . Free Articles Directory . Retrieved October 17, 2012, from http://mywhatis.com/cross-functional-enterprise-information-system/
Bruggen, G.H., & Wierenga, B. (2005). When are CRM systems successful?: the perspective of the user and of the organization. London: Erasmus Research Institute of Management.
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