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¶ … conditioned the key decisions and behaviors of individuals and groups within National United Group (NUG) as these forces relate to strategic diversification. Synergies resulting from an early merger resulted in a firm better able to address the demands of an expanding market. Importantly, the merger enabled diversification beyond spare auto parts distribution.
Domestic labor markets in Iraq are governed by traditional practices that are regionally idiosyncratic and that permit considerable leeway in local decision-making. International automotive firms signaled interest in NUG's products and services, but Iraq's fractious social-political environment generated substantive security challenges and disruption in their distributorship and marketing arrangements, impacting its ability to meet both domestic and international market demands. NGU's decentralized management has failed to understand changes to the local market dynamics in the post-war recovery period, which resulted in business opportunity cost and jeopardized the firm's financial viability and sustainable growth.
Chapter 4 provides a conceptual framework for the research design and summarizes the research methodology. The conceptual framework provides that multiple research methods, a hybrid of quantitative and qualitative approaches, will facilitate exploration of the interaction between an organization's strategic orientation, the conditioning power of its environment, and the diversification strategies it employs as a means of addressing the demands of a changing market. The single...
Content analysis of accounts provided by senior management regarding their experience in planning, managing, and/or implementing strategic diversification at NUG supports the component of the conceptual framework that addresses perceptions about past strategic decision-making. The analysis of NUG's financial statements and reported accounts supports the component of the conceptual framework that addresses key participants' rational justification of corporate and division actions against the background of the perceptions and opinions and observations conveyed in the surveys and interviews.
The main aim of this research, as discussed in Chapter 5, was to explore the interaction between the strategic orientation and environment, and the subsequent impact on the diversification strategies as adopted by NUG, an example of a firm that would be in the category of small and large enterprise (SME). To have a competitive and sustainable enterprise, a firm must work to ensure strategy-environmental fit. A number of major strategies are available to firms in order to cope with the challenges of a post-war environment. This study sought to assess the impact of these strategies in general, and the effectiveness of diversification as a means to improve strategy-environmental fit, in particular.
Most managers agreed that NUG benefitted from its diversification strategies which enabled it to grow the firm long-term,…
Small Medium Enterprise Set Up Mission statement Business goals Marketing Market research (location and size of market) Market segmentation (which segments will you target) Marketing plan Products/services and target market(s) Placement Promotions and advertising Pricing policy Evaluation of marketing Operations Legal and licensing requirements Organisational structure and staffing Insurance and security issues Business premises Equipment required Production process Critical risks/contingency plans Financial projections Capital expenditure forecast Sales forecast Cash flow forecast Projected profit and loss statement Owner's personal expenses (continued on next page) Environmental responsibility and Eco-sustainability Implementation timetable Conclusions and future directions Executive Summary Business Plan Structure The business plan
Diversification in Small and Medium Enterprises Adjustment and Renewal in the Aftermath of the Iraq War: A Case Study of Strategic and Functional Orientation for Diversification in a SME In this chapter, discussion will further explore how National United Group's (NUG) location decisions and its position in an industrial cluster are critical to understanding its strategic orientation, and also the design, implementation, and outcome of its diversification strategies in the post Iraqi
Adoption Of Social Media by Small Business and Entrepreneurs in the Gulf Region The internet technology has revolutionized the communication landscape among businesses in both developed and emerging economies because of the unprecedented growth of the social media. Social media is an interactive technology system that business and people use to collaborate, connect, and create personal and business profiles. A growing consensus among marketing professionals, business and academic communities shows
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