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¶ … economically impressive history, Nike has proven both the potential enormity of the athletic apparel industry and the effectiveness of a good logo. That, and an empire of merchandise, celebrity endorsement and university and sports organization contracts have made CEO Phil Knight's shoe manufacturing conglomerate the top producer and retailer of athletic wear. And while the increasingly disseminated effects of economic globalization have made Nike a consumer entity in some one-hundred and fifty countries, the prickliness of the issues inherent therein have been a considerable nettle in Nike's insole these most recent years. Allegations of Nike's illicit labor and production processes abroad have been a considerable help to the shoe company's closest competitors, and Nike continues to take a public beating over the issue even now.
In 1998, as human rights activists and anti-globalization protestors took hold of the Nike issue, Knight's...
As a result of these allegations, that centered specifically around Nike's sweatshop factories in poorer nations like Indonesia, China and Mexico, 1998 was the first year that Nike declared a loss in thirteen years.
Nike has since recaptured its competitive edge and continues to be the leader in the industry, amid consistent runner-ups Reebok, Adidas and New Balance. But a most recent decision by a California court that has deemed Nike's business practices as unfair competition threatens that title. The legal move represents a new phase in the activist attack on Nike, which continues to bear the brunt of the most publicly hurled epithets toward consumer industry globalization. Nike's response to most of the…
Nike has since recaptured its competitive edge and continues to be the leader in the industry, amid consistent runner-ups Reebok, Adidas and New Balance. But a most recent decision by a California court that has deemed Nike's business practices as unfair competition threatens that title. The legal move represents a new phase in the activist attack on Nike, which continues to bear the brunt of the most publicly hurled epithets toward consumer industry globalization. Nike's response to most of the previous allegations were embodied in its drive to spare its public image. Advertisements for the corporation abroad spoke of good factory conditions and ethical business practices. This has been deemed by a recent California Supreme Court decision as misleading use of ad space by a margin of 4-3.
This action, which imperils Nike's far lower production costs abroad, has the capacity to serve as a great boost to number's two and tree, in Reebok and Adidas respectively. However, it bears noting, Reebok has been guilty of very similar practices, as annual Reebok Human Rights award ceremonies, featuring activists and celebrities alike, have been employed extensively to obscure violent suppression of worker rebellions and sustenance of sweatshop conditions in Chinese factories. Adidas and New Balance as well, have relocated labor and production facilities from American and European bases to far-more cost-effective Chinese establishments, where production funds are as comparatively low as worker rights.
Nike suffers the indignity as a lone sacrificial lamb because it is the top seed in the industry and, likely, will continue that reign as its celebrity endorser stable remains the largest and most impressive in its field. However, if it is to stay ahead of further allegations, actions and injunctions against its business and competition practices, than it must be at the front of the race for delineation of global employment standards. Admittedly, a wide variant of living standards, national economies and cultural tendencies make this a complex and thorny endeavor, but the obviously unquenchable quest for globalization leaves little doubt that these methods of international production will continue. The dissention that surfaced in 1998 indicated that, in spite of Reebok and other peers, Nike's image is its own greatest competitor and its best vehicle to salvation.
Adidas Strategic Report Adidas Illustrated Strategic Report The manufacturing concern which was selected by me is Adidas group. Adidas started its operations in 1924 by Rodulf Dassler. It was the first company who created running and training shoes and sport garments in the world without the use of electricity. These shoes were handmade. From now onwards, it is the second largest shoes producer of the world after Reebok. Adidas has extended its operations
This is based on both historical precedent and the fact that the firm has started to see year-over-year revenue declines. The company remains highly leveraged and although they are expected to remain liquid, this reality will place some constraints on Adidas. The company is likely to remain in a holding pattern for the next year, awaiting both economic recovery and the two major marketing events in 2010 -- the
Leading Adidas has a solid performance as a sustainability leader -- economic, environmental, and social. This despite accusations of slave-labor in China, which proved to be less than accurate. The company actively engages its stakeholders in key day-to-day operational issues that involve the environment, along with leading the market in advanced supply chain efforts to promote stability (Adidas, 2009). Controlling Adidas' strategy is to "be the leading sports brand in the world." To
To further its leading place in this vital segment, the profile as the brand delivered the ideal fit for women. The goal was to propose pioneering women's footwear, apparel and accessories across the sports and lifestyle category, in order to enable women to convey their uniqueness. With both stylish and useful products, emotional promotion concepts and partnerships with the best athletes (e.g. Amelie Mauresmo, Carolina Kluft, Nicole Vaidisova) and other
Company Background Adidas was formed in Herzogenaurach, a town in Mittelfranken, north of Nürnberg, not far from Erlangen, and remains headquartered there today. The company was founded by Adi and Rudolf Dassler. The brothers eventually had a falling out, with Rudolph founding Puma. Adidas has grown to become one of the leading designers and marketers of sports apparel, footballs, and other related items. The company operates globally, has revenues of nearly
Adidas' Strategic Evaluation and Recommendation Adidas is a multinational corporation that deals with sportswear. The company deals with the production, designs and the creation of sports clothing and accessories. The company has been able to develop to become one of the leading companies in the world with its products being sold across the globe (Mahdi, Abbas, Mazar, & George, 2015). The company faces a lot of competition from some of the