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This was very difficult to accomplish given the various legal systems globally yet Apple was able to define their own MP format, which helped to further differentiate their products relative to mainstream MP3 music files and systems (Knapp, 2009). This technology direction helped to also establish precedence of digital rights ownership as well. Apple had been successful in monetizing the inherent collaborative aspects of the Internet by creating an entire platform capable of growing to support all forms of digital content. This has resulted in the eventual inclusion of video capability in all iPods, the launch of the iPad, and the aggressive launch and development schedules for the iPhone. All of these devices are inherently designed to capture, store, share, and publish digital video. The eventual inclusion of digital video content that is licensed and conforms to the same legal constructs as iTunes music means the traditional television, movies and entertainment industries will face significant disruption (Knapp, 2009). All of this is being driven by the innately collaborative and increasingly stable platform of the Internet.
In comparing the growth trajectory of Apple iTunes and the successful build-out of that ecosystem, there are parallels to equally impressive ecosystems in enterprise software. The development of Software-as-a-Service (SaaS) in general and the growth of Salesforce.com specifically illustrate the point of how the Internet is forever changing how software is sold (Gray, 2010). One of the major precepts of the...
SaaS capitalizes on this point and creates a high level of utilitarian value for any application (Gray, 2010). There is for example no updates to make to an operating system, no need to get diskettes or CDs and have it department upgrade applications, it is all done online. Salesforce.com has designed a business model that can scale as quickly or as conservatively as any given customer chooses, all predicated on the scalability of the Internet itself. SaaS is then one of the most revolutionary business models that the Internet continues to serve as the catalyst for. The future growth of additional business models will only be constrained by the creativity and insight entrepreneurs have in using the Internet as a catalyst for new venture creation.
references for online music services. Applied Economics, 42(30), 3885.
Knapp, S.. (2009). Ooyala - Accelerating the evolution of online video - an Interview with Sean Knapp of online video publishing. Journal of Digital Asset Management, 5(5), 264-273.
Deana Sobel. (2007). A Bite out of Apple? iTunes, Interoperability, and France's Dadvsi Law. Berkeley Technology Law Journal, 22(1), 267-291.
Ethics Leadership Analysis One of the biggest advantages of globalization is that many different companies are able to receive cheap labor to produce a wide variety of products that are sold at numerous retail stores in the United States. However, an ugly facet to what has been happening, is that there are a number of different sweat shops in a host of regions around the world and in some cases within
Leadership is a complex process involving the ability of an individual to inspire, motivate and redirect ways of thinking. It refers to the ability to bring out the best in oneself and others. In any set up, there must be rules and regulations to guide the relationships between people and activities. In a set up like an organization, there are goals and objectives that the organization aims to achieve. These
The passive style is described as management by exception where employees do not receive notice for their positive contributions to the organization, but instead are paid attention by their manager only when an error or problem arises. Punishment or disciplinary action is often the medium used in this approach. Active transactional leadership uses contingent rewards. With this approach, employees are praised for their performance and may be eligible for
(2010). Transactional leaders use the extrinsic motivators, to get goals met within an organization, as stated by Suliman (2009). This type of leadership used internal reward or punishment mechanisms to get employees to follow their directive. Transactional leaders usually leave the current organizational structure and goals intact, since the characteristic of these leaders is not effective in situations that require change. Suliman, (2009) also argue that some leaders are very
The CRA should not, as such, be forced on the staff members, and these should be trusted to manage their own personal and professional lives in the best possible manner; the company should then create the adequate environment for professional and ethical behavior outside of signed contracts. In some specific occasions nevertheless, consensual relationship agreements should be maintained, but these normally refer to situations in which the relationships occur between
Leadership Profile Exercise 5-3 There are a number of leadership issues I have witnessed in the past. First, in a firm I used to work in, there were strategy and marketing decisions made that I definitely did not agree with. Using social media and web 2.0 tools for marketing is a vastly successful and cost effective marketing strategy (). It can help a business get out marketing campaigns cheaply and easily, while