Ferrari Create Premium Eco-Car Ferrari Research Paper

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Journal of Brand Management, 9(4/5), 249-261. Martin, Bridget, & Simintiras, Antonis C. (1995). The impact of green product lines on the environment: Does what they know affect how they feel? Marketing Intelligence & Planning, 13(4), 16.

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Jason D. Oliver, & Seung-Hee Lee. (2010). Hybrid car purchase intentions: a cross-cultural analysis. The Journal of Consumer Marketing, 27(2), 96-103.

Prothero, A., McDonagh, P., & Dobscha, S.. (2010). Is Green the New Black? Reflections on a Green Commodity Discourse. Journal of Macromarketing, 30(2), 147.

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7-Project planning time management tool

The project-planning tool will be Microsoft Project. The use of dependencies and the definition of resources will be determined by the qualitative research phase and the Delphi Technique phase. On this selection of experts for the Delphi Technique, recruitment will be based on the premise of contributing to academic research. Using WebEx accounts provided free…

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Furlow, N.. (2010). Greenwashing in the New Millennium. The Journal of Applied Business and Economics: Special Issue, 10(6), 22-25.

Patrick Hartmann, Vanessa Apoalaza Ibanez, & F. Javier Forcada Sainz. (2005). Green branding effects on attitude: functional vs. emotional positioning strategies. Marketing Intelligence & Planning, 23(1), 9-29.

Philip Kotler, & David Gertner. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9(4/5), 249-261.


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