Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
The music itself, separated from the old lady images is memorable, yet alone it has very little of the same message. The ad and accompanying music was in fact so memorable that it caused a storm of interest in the music itself with many seeking to find out where that song came from and who produced it, so they could forever link it to the emotional imagery of healthy old women. The fact that this imagery is so moving, has to do with the music itself, which is done in a rockabilly style. With minimal cord changes, simple form, simple lyrics and simplified arrangements, and limited instrumentation heavy on percussion that none the less combined to create a very full sound. The song itself is in fact the epitome of the rockabilly style, a simplified musical style and a single accompanying voice, expressing simple and repetitive lyrics.
A second very recent example (2010), likely to be less memorable but none the less effective, is the currently running Degree Deodorant ad with the acoustic instrumental banjo music, where the young man rides down a dangerous and hilly trail with no tire...
The music is a single banjo playing ravvivando, as the mountain biker is seen narrowly escaping sheer disaster over and over but meets the tire of his bike at the close of the segment, presumably analogues to the product being able to respond to perspiration and emotional heightening.
Both of the above examples are examples that would be much less effective than if they were not accompanied by the musical scores chosen to elicit emotion and carve a memory in the viewer of the content of the ad. There are countless examples of the use of musical scores to create a lasting impression on the viewer, in much the same way that movie scores serve to build and elicit emotion in certain parts of a film. Advertisements do exist without music, and rely solely on dialogue or dialogue with imagery but the advertiser must work harder to demand emotion from the viewer and imagery or dialogue or both must be much more memorable on their own to elicit manipulation.
Film Analysis: "Boesman and Lena" -- a drama of ideas, not people The central protagonists of Athol Fugard's drama "Boesman and Lena" have what turns out to be a nearly impossible life task. Not only, the drama suggests, must they struggle to survive having lost their home and community. To become emotionally whole again, the depressed Lena and controlling Boesman must find a way to reconstruct their previous relationship as man
Big Fat Greek Wedding directed by Joel Zwick [...] differences between Greek and American culture. "My Big Fat Greek Wedding" is a funny movie about the differences in culture that can lead to unhappiness and lack of self-esteem. The main character grows up in a Greek family that wants to protect her, but she manages to find love and happiness anyway. While the film uses stereotypical examples of Greek
Movie Critique: The Pursuit of Happyness When it comes to film making, the subject of rags to riches tales have been one of the most common subject for many filmmakers. Most film viewers have watched a number of movies that revolve around a financially broken protagonist making it big. However, in the post Y2k era, it is a common perception among many that a movie has to be high on graphics,
Film Analysis from a Design Perspective: Reading Raging Bull Elements of Design The focus of this paper is a pivotal scene from the film Raging Bull, starring Robert DeNiro as real life middleweight boxer, Jake La Motta. Jake's emotional status is reflected in multiple aspects of the film production, such as his physique and costuming, the cinematography, the editing, and the direction. Film communicates the narrative's physical reality and psychological reality with
The natural world allows us to show of more of our individual talents, whereas the urban landscape seems to only allow us to show what is needed of us in terms of industry. Modern Times echoes these themes and images of the early representation of the modern city. However, the film is much more comedic, but with the same message. For example, the factory scene shows the same monotony. It
The film shows that human beings unlike the robots were way too dependent on habits and routines that make people unfocused causing people to not be able to make their own decisions (Barnes). Later on, when Wall-E ends up by accident bumps into one of the women, she understands that her attires have transformed into a different color and that she lastly opens her eyes and observes everything from