Foreign Direct Investment By Cemex Essay

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¶ … Mexico's largest cement manufacturer, Cemex, has transformed itself from a primarily Mexican operation into the third-largest cement company in the world largely because of its obsession with efficient manufacturing and with providing top customer service. Cemex also provides attention to its distributors as well as to its marketing, but most of all Cemex is reputed for its global expansion. Cemex has its cement offices in Venezuela, Colombia, Indonesia, the Philippines, Egypt, and several other countries that include the U.S.A., Britain, Spain, India, and most recently China. CEMEX's career has been one of constant expansion and it has promised to continue this global expansion of its company in the future. Which theoretical explanation, or explanations, of FDI best explains CEMEX's FDI?"

Foreign Direct investment (FDI) refers to a company making a direct investment in another country, either by buying a company in that other country or by expanding operations of an existing business in that country.

This question asks which aspect of FDI best accounts for CEMEX's success in their global expansion. The answers are actually complex. The one that is...

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Foreign companies (such as from America and the West) that come into these countries offer a boost to these countries by providing them with business, and to a certain extent turn them around. We see this with Cemex where it turned two stagnant companies around in Spain and believes that it can provide developing countries with better quality cement than established companies have provided these countries with. Although Cemex has until now worked with developed countries, it is turning its eye to countries where the economy is improving such as China and India.
2. What is the value that Cemex brings to the host economy? Can you see any potential drawbacks of inward investment by Cemex in an economy?

In this way, the value that Cemex brings to its host countries is (such as in Spain) turning around slumbering companies, bringing tourism and…

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1) Cemex is an acquisition specialist. They perform best with FDI when they have control over the company and can make the changes they need to improve it. Cemex derives value from buying companies and improving them. This is the internalization theory. Cemex feels that the benefits from taking control are worth the expense. They do not wish to risk technology transfer; they wish to have strict control over manufacturing

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