Global Communication Scenario the Scenario Research Paper

Download this Research Paper in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Research Paper:

It is as if the India Country Manager built the slide deck to slam the French Quality Assurance team. Saying nothing, the French Country Manager glares at the Indian Country Manager and waits until he is through talking. At the end of the Indian Country Manager's presentation the French Country Manager tells him if he indeed did accomplish Six Sigma production levels there would be no need for French Q.A. To be so rigorous. However, he adds, the Indian subsidiary is performing way below acceptable quality levels on other products. The French manager, obviously angry, rattles off a series of statistics and the near-recall of another medical device. It is getting to the point of a full-on conflict and the VP of Products yells "Stop!" And the entire room falls silent. The VP goes back to the board, this time, banging on it with his hand right on the revenue figure. He reminds the team that their careers at GE are on the line. Either they pull together and make the launch successful or their reputations will be hurt. The room falls silent as the next presentation begins and even though it is clear slides are meant to attack other countries and their teams, the managers refrain and discuss how they could best work together, albeit very reluctantly.

Analyzing the Conflict between Countries in This Meeting

What is going on in this meeting is not as personal as the attendees think yet more culturally-based with the potential for resolution as well. The G.E. VP of Products needs to rely on the Hofstede Cultural Dimensions Model (Hofstede, 1998) to troubleshoot at the cultural level what is going on in this cross-cultural team. Dr. Hofstede created the Cultural Dimensions Model while he was working for IBM, a company known for moving managers rapidly from one location to the next, often experiencing culture shock as well (Hofstede, Neuijen, Ohayv, Daval, Sanders, 1990). The five cultural dimensions include Individualism (IDV), Long-Term Orientation (LTO), Masculinity, (MAS), Power Distance Index (PDI), and Uncertainty Avoidance (UAI). Using this model the VP of Products could have quickly seen that the conflicts between India and Japan are much more culturally-based than personality-based. Figure 1, Cultural Dimensions Model of India and Japan graphically illustrates this.

Figure 1: Cultural Dimensions Model Applied to India and Japan


Japan has a much greater level of uncertainty avoidance than India, and also is much more longer-term focused. This explains why Japan is so effective with R&D yet does not appreciate and finds stressful a mindset of rapid product development and production efficiency sacrificing quality. The Japanese see years of investment being essential to a new product success and a consistency of production quality to keep to that level of innovation.

Comparing India to France explains why each is so at odds with each other. France, according to the Hofstede Model, has a very high need for uncertainty avoidance. This is a great cultural attribute for quality assurance, yet can significantly slow down a project if the standards are too high.

Figure 2: Cultural Dimensions Model Applied to India and Japan



Using this framework the VP of Products could set more productive goals for the entire team, taking into account the major variations in their cultural backgrounds. Without this insight however and the assumption all of them are the same, it will be very difficult to get to the challenging goals surrounding the new product introduction. Cultural awareness really does make goals more accomplishable.


Francesca Auch, & Hedley Smyth. (2010). The cultural heterogeny of project firms and project teams. International Journal of Managing Projects in Business, 3(3), 443-461.

Bodla, M., & Nawaz, M.. (2010). Transformational Leadership Style and its Relationship with Satisfaction. Interdisciplinary Journal of Contemporary Research In Business, 2(1), 370-381.

Hofstede, G.. (1998). Think Locally, Act Globally: Cultural Constraints in Personnel Management. Management International Review: Special Issue 2, 38, 7-26.

Hofstede, Geert, Neuijen, Bram, Ohayv, Denise Daval, & Sanders, Geert. (1990). Measuring Organizational Cultures: A Qualitative and Quantitative Study Across Twenty Cases. Administrative Science Quarterly, 35(2), 286.[continue]

Cite This Research Paper:

"Global Communication Scenario The Scenario" (2010, October 02) Retrieved December 10, 2016, from

"Global Communication Scenario The Scenario" 02 October 2010. Web.10 December. 2016. <>

"Global Communication Scenario The Scenario", 02 October 2010, Accessed.10 December. 2016,

Other Documents Pertaining To This Topic

  • Global Communications as Business and

    2007). While the above refers to some essential aspects of company growth, there are many other areas that could be improved. The following is a summary of some of the areas that could be enhanced and adjusted to increase viability and consumer perception of the company. Financial streamlining in the business and service area is an important aspect that has been recognized by Dell and which is in need of improvement. Customer

  • Global Skeptisim Global Skepticism Analysis

    One need only refer to the preceding example to prove this fact. In this example, glass on the floor with spilled water and the author's testimonial to what happened all add up to the fact that there a glass was broken. In this case, there is no difference between what appears as truth (that a glass has broken), and what in fact is truth (that a glass is broken).

  • Global Leadership

    Global Leadership Find a video clip of a global leader exhibiting a specific competency, then define and expand on the competency and explain how you see it displayed. Competent Leader - Steve Jobs: This video clip focuses on the illustration of inspiration as a form of leadership competency in relation to global business leadership. It is ideal to note that Steve Jobs' valuable leadership traits base the video clip on an interview.

  • Global Law and Politics Political and Legal

    Global Law and Politics: Political and legal institutions and communications have played an integral role in the development and provision of legitimacy in contemporary societies. This has been through the development of obligatory collective decisions, general legal principles, exercise of political power, and resolution of conflicts. In the new global system, these legal and political institutions have created and conveyed social values, political power, and social meaning in every sector of

  • Global Gadgets Direct Marketing Direct Marketing Is

    Global Gadgets Direct Marketing Direct marketing is any form of marketing that "allows business to communicate directly with its target market" (, 2011). This contrasts with indirect marketing where the company is simply getting its message into the world, and the onus is then on the recipient to be exposed to the message. A good way of explaining the difference is a website is indirect marketing, but an email list built

  • Communications CEO and VP Human Hofstede, G. (2013). Malaysia. Geert Hofstede. Retrieved April 8, 2013 from Heritage Foundation. (2013). 2013 Index of economic freedom. Heritage Foundation. Retrieved April 8, 2013 from (2013) Global corruption perceptions index. Retrieved April 8, 2013 from GMA News. (2013). Malaysia spending P6.6M to bring tourists back to Sabah. GMA News. Retrieved April 8, 2013 from (2013). Tourism indicators. UN WTO. Retrieved April 8, 2013 from Regit. (1996). Hotel

  • Global Governance an Analysis of

    The peace (essentially established in Westphalia) merely provided a pretext for liberty. As free market enterprises adapted to new ideas of liberty, the very security that the former liberty promised gave way to a new threat of domination through war. Putin is quite correct to assert that international law is being flouted by America: American corporate interests have larger concerns that the maintenance of international law: their business is

Read Full Research Paper
Copyright 2016 . All Rights Reserved