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The possibility exists that the company could go bankrupt if these fines are levied. Therefore, all of the top people at Google, as well as its top stock holders, have a particular interest in seeing this issue resolved in Google's favor, as their incomes depend on it. Google's lawyers also have an interest in seeing this resolved amicably for the company, as a large portion of their income comes from their work for Google, and because it will shine a favorable light on them as attorneys to be able to win this case for their client.
The top company executives who are present in the audience include the president, vice-president, and the heads of all of Google's departments, including the heads of Google's other products, such as Google +1, Blogger, YouTube, Google Voice, and others. These are all people who could be out of work, or even bankrupt themselves, if the FTC fines Google in such a harsh fashion. These people, naturally, want to avoid any fines or semblance of wrong doing on Google's part. Not only would fines be crippling to the company in the amounts proposed, but the company would come out looking badly, and consumers would not trust Google as much anymore, which may lead them to other search engines, like Bing...
The company executives, as well as the top stock holders (who also get a large portion of their incomes from Google), believe that Google should claim ignorance of the tracking of consumers' browsing habits that their illegally placed cookies allowed. They also believe the company should maintain the addition of the cookies to Safari browsers by going around the Safari firewall was also inadvertent. The rules of the FTC state that fines can only be levied if the company did something wrong willfully and in full knowledge that it was illegal. Google's top company executives and stock holders believe the company is in a good position to avoid fines by claiming any privacy violations were not intentional. The company's lawyers agree that this is the best approach to take with the FTC, and that the company's innocence in this regard should not be difficult to prove.
Sarah McKinley is a professional business public relations consultant with the firm of McKinley, Johnson, and Marsh, who has been hired by Google's president and CEO directly to help the company resolve this issue. She has a Master's degree in Public Administration from Harvard, and has worked as a corporate consultant for
Organizational Analysis of Google Google is a high-tech organization with appealing rates of growth beneficial to shareholders. Inherent with its development, Google faces notable challenges. This study will focus on the situation facing the company besides exploring the competition it faces from rival firms in the industry. This study also provides positive and feasible recommendations for the leaders of the organization to consider. Besides the issues facing the company, the outstanding
Doubleclick FTC's investigation of merger Google's acquisition of DoubleClick: Is it monopolistic? The Internet search company Google dominates the search marketplace to the point that to 'Google' something is synonymous with searching for information. However, maintaining its search engine is only one component of Google's business: to fund its activities, it must sell ads. As well as maintaining Google AdSense, Google recently acquired DoubleClick, which offers another venue for Google to amass advertising revenue.
In summary, we recommend that the IESBA reconsiders the proposals in the Exposure Draft and provides more guidance on safeguards applicable to sole practitioners and small accounting firms to ensure that the benefits of the changes outweigh the costs to SMEs. Under a principle-based approach, there should be safeguards and practical relief for all practitioners rather than rules-based outright prohibitions. The rewrite of this Independence component of the Code
Figure 1 portrays three of the scenes 20/20 presented March 15, 2010. Figure 1: Heather, Rachel, and Unnamed Girl in 20/20 Program (adapted from Stossel, 2010). Statement of the Problem For any individual, the death of a family member, friend, parent or sibling may often be overwhelming. For adolescents, the death of person close to them may prove much more traumatic as it can disrupt adolescent development. Diana Mahoney (2008), with the
The '1971 Immigration Act and Immigration Restrictions', that are in vogue now has least controversy, compared to restrictions elsewhere. The policy is now well defined. The huge flow of people from abroad, particularly from the Eastern European region, was having a great strain with regard to society, health, jobs, housing and health. Majority of the UK populace view that migrants are responsible the increase in HIV, other types of diseases,
……South African Municipalities Municipal Revenue Loss Reduction through Improved Municipal Valuation Methodologies:Balance Sheet Enhancement of South African Municipalities to Improve Rates and Taxes Revenue GenerationAbstractThis study examines the property valuation process of Municipalities in South Africa and develops a strategy for strengthening that process in order to more efficiently value properties and ultimately to enhance municipal balance sheets and increase revenue streams. This study proposes an innovative valuation method based