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Graphic Design
The Apple online store is located at (http://www.apple.com/). Its target audience is broad, encompassing all consumers interested in buying a range of lifestyle hardware and software. The Website of the Apple store is consistent with Apple store presence in brick and mortar format, as white is the key color used for brand identity. In the case of the Apple Website, the background is pure white. The feature product today is the iPad Air, tagged as having "The Power of Lightness." The word "lightness" corresponds with the whiteness of the color scheme. Moreover, the color of the iPad Air in the display is white. Below the primary advertisement for the iPad Air in white, a series of four images links the visitor to other products sold on the Apple Web store. From the far left to the far right, Apple lists the iPad mini "Small Wonder," Life on iPad "Explore the Stories," iPhone 5s, and iPhone 5c "For the Colorful." It is this latter tagline, "for the colorful" that is eye-catching, given the whiteness of the background and the appeal to consumers who want to be more "colorful" than conformist. Visitors to the Apple Web store page are instantly engaged with the...
The white background minimizes clutter. The page does not offer the opportunity to scroll down and find many more links. The viewer is encouraged to enter the store by delving deeper into the Website, which is what Apple likely intends.
Pathos is the introduction of emotion to the Website. In the case of the online Apple store, pathos is implied through diction and imagery. The diction of the products themselves connotes freedom and "lightness," as with the "Air" line of iPads. Likewise, the iPad "Mini" is miniature, small, compact, and therefore suitable for "light" lifestyles. Emotionally, Apple is responding to a consumer in search of technological tools that make life easier, lighter, and more liberating. Lightness and buoyancy are conveyed through the only colors used on the front page: blue. Blue is the color of sky (as in Air) and also of water. Water is the imagery chosen for the second in the four sequences of advertisements on the front page. In this advertising block, "Life on an iPad," a SCUBA diver takes his or her iPad underwater to shoot pictures of a wreck. The image depicts the use…
References
Apple. Website retrieved online: http://www.apple.com/
Graphic Design The elements of successful graphic design entail synchronizing effective visual components with the image's semantics or underlying meaning. A logo or advertisement is only effective if it becomes anchored in the consciousness of the consumer, and if the visual element conveys the content that it is intended to communicate. The content might be emotional, or it might be informational in nature. Even when the graphic design does not represent
Table 2: Distribution of Revenue by Product Area Source: (Apple Investor Relations, 2008) (Prudential Equity Group LLC, 2006) Planning The cornerstone of Apple's planning processes is the continual development of products and services that compliment the product and services ecosystem shown in Figure 1 (Apple Investor Relations, 2008) (Prudential Equity Group LLC, 2006). Figure 1: Apple Product and Services Ecosystem Source: (Apple Investor Relations, 2008) (Prudential Equity Group LLC, 2006) For Apple, their future planning revolves
What follows in this essay is a narrative and summary of the online marketing strategy as it will be implemented for Namshi and their online e-commerce portal. Of course, e-commerce is the present as well as the future and thus Namshi will want to make sure to have an e-commerce portal that has all the right facets and parts, including the right marketing. The items that will be included in
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However the lack of stability in these partnerships is a major weakness for the company today. In 2008, Apple released the following graphic illustrating just how pervasive they believed video-based devices would be, which clearly makes the value of digital content providers critical to their future business model. Market Assessment of Video-Capable iPods source: (Apple Investor Relations, 2008). Implementation: Apple will need to work closely with their research and development team to