The topic on "Social Marketing in Healthcare" advances how social marketing tool predominantly used in marketing consumer items can be effectively applied in the healthcare field. In addition, the development of social marketing research is an effective means by which information can be collected from consumers. This adds weight on this subject. In today's age, all activities are caught up in the information technology web. This is possible through the creation of systems of collecting, analyzing, and sharing information. This opportunity is now available to the healthcare workers because they can conduct consumer research through social marketing avenues. The information collected will then be used to develop efficient healthcare programs for consumers (Aras, 2011).

The key Points

The key points in the article include the need for health workers to use social marketing tools in conducting consumer research prior to developing and implementing healthcare programs. In this case, the article advances that healthcare workers needs to embrace social marketing as a tool in conducting consumer research. This is because it would aid the collection of valuable information. This information will be used in the implementation of the healthcare programs (Aras, 2011).

The article also emphasizes on the need for policymakers in healthcare conduct social marketing. The article advances that policymakers in healthcare should make policies and programs. These programs should address the real needs of consumers in question. In this case, the only way the real needs of the consumers may be known is through reaching out to them via social marketing research.

The other crucial aspect addressed is the need for the healthcare programs to address the real needs of the community, reflected through consumer research. The article opines that some of the existing healthcare programs have not been effective; they did not reflect the real case in the markets they were designed for use. The article shows that the development of healthcare programs based...

The author finds social marketing as an effective tool, which will build positive relations between healthcare workers and consumers of healthcare programs. On overall, the article argues that social marketing has a high potential of improving the quality, development, and implementation of healthcare programs (Aras, 2011).
In the area of benefits, the law covered here is that healthcare programs, without effective consumer research are null. The consumers benefits from healthcare programs, which address their real healthcare problems. The concepts presented in the article are paramount. I would only emphasize on the importance of developing a project of training healthcare workers on social marketing methodologies prior to their involvement in social marketing. The recommendation I would provide to an employer is that consumer research is necessary prior to the implementing any project involving the public.

Conclusion

On overall, the study has reviewed the article titled "Social marketing in healthcare," by Aras (2011). Evidently, the role of social marketing in the development of effective healthcare programs is principle. It is evident that the effectiveness in the development of healthcare programs depends on the effectiveness of the consumer research. The effectiveness in the process of conducting consumer research in this age is in social marketing. In essence, healthcare workers should conduct social research prior to developing healthcare programs.