International Supply Chain And Product Management Case Study

PAGES
5
WORDS
1608
Cite

Business in Malaysia The author of this report is asked to answer to a theoretical scenario whereby the training and other initial materials for a new product line are lost in transit but yet the big-wigs want the sales and other outcomes of this new product line to be over the top regardless. The author of this report is asked to answer to the ethical, strategic, operational and financial issues relative to this situation, is asked to offer the options that present themselves vis-a-vis fixing this whole situation with the associated consequences with each choice enumerated. The best choice and worst case scenario overall are to be chosen and explained. While some delay will be needed due to the lost shipment, there is no reason why recovery is not possible over the long-term.

Ethical, Strategic, Operational & Financial Issues

The ethical implications of the above is that management has to be reasonable about things that are not entirely (if at all) within the control of the company and the people making the projections and that management should not cut corners or otherwise make decisions that exploit or otherwise take advantage of people who are in dire need of salary and wages in the form of pushing their quotas too high and/or punishing them explicitly or implicitly for things that are not their fault. The author of this report will ensure that management realizes that the lost shipment was not the fault of anyone in the company and thus no one in the company should be punished. Even with that being the case, the author of this report wants to make clear that the company can "circle the wagons" and put a rush on a repeat shipment. However, the ethical and wise thing to do is to cut corners where possible and ethical but at the same time not go too far or punish the company or its people for what is not anyone's fault.

The strategic implications are not all that hard to see. As stated before, the worst-case scenario is that everything is delayed up to 30 days and the company simply cannot ignore that to be the case. So long as the existing goals are reasonable, everything can simply be pushed back a month and everything should then be back on track. There is actually an upside to this as it will give the firm more time to ensure it is prepared for getting the product to market. The main downside from the delay is that the firm will not be able to capitalize on the product and this will almost certainly mean the meaningful life cycle of the firm will be reduced. This can serve as an example in the future to do the training and the shipping of the training package earlier so that there is some flex in the overall timeline should this happen again. Pretty much all of the above will need to be taken into account when operations are adjusted, reduced, changed or left as they are.

The financial implications are also fairly obvious. The sunset of any preceding product line offerings will need to be delayed for at least as long as the delay of the new product. There was probably going to be some overlap anyway, but that will need to be adjusted in all likelihood or revenues will be falling due to a lack of a replacement in the product. Shipping the materials will have to be done again unless something change immediately and that will cost money. If the previous shipment was not insured by the shipping party, then the new one should be and the cost of the insurance should hopefully cover all definite or potential losses thus allowing to incentivize the new shipping firm to not lose the darn thing.

Options & Solutions

Based on the facts and suggestions above, the author of this report would do the following. First, a meeting of all the executives...

...

Leaving them as is has become a non-option as one cannot ignore that the launch will be a disaster if done now. That being said, at least of the launch and training can be done over the phone, over web meeting and so forth so it is probably not necessary to do a firm delay of 30 days but some sort of delay is needed given the lost shipment.
Second, a revised and firm set of projections and goals that results from this result need to be drawn up. Basing the author's or anyone else's performance based on assumptions or facts that are no longer true is not fair or reasonable to anyone involved and they must therefore be adjusted. Again, the delay can be mitigated using the strong wealth of internet and phone tools that exist. However, to suggest that this could or should entirely replace the in-person and physical handling/review of the materials and product is not reasonable. Technology has its limitations and should be meant to replace what could and should happen in person.

As for recommendations for other store managers, this can be based on the above as well. First, sending these training materials as early as possible thus allowing some flex in the project timeline would be a very wise move. Second, insuring the product and/or using a reputable vendor such as UPS or FedEx (or whatever options exist in the countries in question) would obviously be optimal. Regardless, the different locations should be very careful of which vendors are used and should have contingencies in place. Contingencies would be at least backup (if not two) for the shipment and the shipment should be sent early. As already noted, the vendor used to ship the product should provide insurance for the shipment and it should be a reputable vendor (IUPUI, 2014).

Third, it should be insured that new products are developed and released before the end of the life cycle of the prior product. For example, the iPod Touch is a very popular product and works quite well but the iPod Classic, which was out for years before the Touch, is still going strong and has high demand due to its increased storage capacity and ease/applicability of use (Apple, 2014). Fourth, the other locations should equally not be held to standards that are unreasonable and do not take real events, past and present, into account. For example, not changing sales goes in Europe if one of the Icelandic volcanoes goes off and a lot of the transportation is air-based (which would make flights impossible to unlikely while there is ash in the air) would be lunacy and unfair to the people whose jobs are on the line in one way or another.

Fifth, working people to the bone due to things that they could not or would not foresee is also not fair. Paying lower wages or working them into the ground is not a wise thing because people will get burned out, turnover will increase, mistakes and flaws will increase and so forth. This is not to say that there should not be a standard and that it should not be generally met. However, treating people like a commodity to boost the stock price or a year-end bonus for an executive is not acceptable or ethical either. Lastly, any given location assuming that the outcomes, facts and procedures will be one way at their location just because it's that way at another location is not reasonable or wise to assume. There could very well be little to no variation but all of the country- and location-specific variables should be taken into account. For example, it would not be unreasonable to assume that New Zealand and Australia would be very…

Sources Used in Documents:

References

Apple. (2014, April 18). Apple. Apple. Retrieved April 18, 2014, from http://www.apple.com

IUPUI. (2014, April 8). Supply Chain Management. Kelley School of Business

Indianapolis. Retrieved April 18, 2014, from http://kelley.iupui.edu / undergrad/academics/majors/supply-chain-management/


Cite this Document:

"International Supply Chain And Product Management" (2014, April 18) Retrieved April 19, 2024, from
https://www.paperdue.com/essay/international-supply-chain-and-product-management-188249

"International Supply Chain And Product Management" 18 April 2014. Web.19 April. 2024. <
https://www.paperdue.com/essay/international-supply-chain-and-product-management-188249>

"International Supply Chain And Product Management", 18 April 2014, Accessed.19 April. 2024,
https://www.paperdue.com/essay/international-supply-chain-and-product-management-188249

Related Documents

(Ghemawat, 2001) Ghemawat states that administrative distance in relation to 'preferential trading agreements' involves gold, electricity, coffee, tea, cocoa spices, textiles fibers as well as sugar, sugar preparations and honey. Also included are gas and travel goods such as handbags as well as footwear and sanitary, plumbing, heating and lighting fixtures and furniture parts. Geographic distance factors impact products such as electricity current transfer over long distances, gas transfer, paper,

Supply Chain Management Hypothesis defined Concepts of SCM and the evolution to its present day form Critical factors that affect SCM Trust Information sharing and Knowledge management Culture and Belief -- impact on SCM Global environment and Supply Chain management "Social" and "soft" parameter required for SCM Uncertainties This chapter aims to give an outline and scope of the study that will be undertaken in this work. The study lays out the issues faced by manufacturing organizations when it comes

Supply chain management in FMCG sector Fast Moving Consumer Goods (FMCG) Managing supply of FMCGs Demand and Supply Distribution Channel Traditional channel of FMCGs distribution National Vs Global Presence Products and Services Supply chain opportunities Usage of Supply Chain Management Business development Business performance Cost reduction Revenue Increase Inventory management Overall Business Performance Competitive advantage Future trends Issues in global supply chain management: FMCG sector Multi-channel Supply Chain Management Individual Tagging The FMCG sector is represented as manufacturers and distributors of packaged products. They are also coupled with mega retail brands

Supply Chain Logistics Systems Of the many functional areas of an enterprise, supply chain logistics systems are among the most valuable to any business in differentiating their unique competitive advantages in turbulent, uncertain markets. From controlling the costs of production and service to delighting customers by having products in stock when they want to buy them, supply chain logistics systems often are the strongest differentiating element organizations in commodity-based industries have

Global Supply Chain Issues The increasing focus on core competencies and efficiency has led many companies to outsource non-core operations to distant specialists, saving production costs and cutting organizational waste. The integrity of a global supply chain is absolutely crucial to keep these relationships profitable. However, the benefits of global supply chain operations extend far beyond cost-savings. They also serve to: (1) Increase Revenue; (2) Achieve Economies of Scale; (3) Reduce

The benefits of this strategy however is that it provides HP with quick response to local market requirements, and alleviates the need for taking between 4 and 5 weeks to ship printers from Vancouver to Europe. Conclusions What is the most realistic, prudent and viable alternative is to first attack those processes that are broken and that in turn are causing so much confusion in the company today. These include forecasting,