Learning From Leapfrog: Creating Educational Research Proposal

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LeapFrog could continue to stress its core model, or 'razor and blades' approach. However, given that other educational and toy companies are capitalizing upon the LeapFrog platform model, LeapFrog cannot afford to ignore the fact that this market will eventually shrink, even if LeapFrog remains the industry standard. However, the Obama Administration is expanding the focus of the nation on standards-based education. Thus, shifting LeapFrog's focus to its K-high school Leap Start initiative, ESL programming, and other devices that make teaching standards-based education easier for teachers in crowded and cash-strapped...

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Furthermore, even if in a recession parents favor cheaper toys, the need for educational products will not vanish at the nation's public schools.

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References

Bennett, Haynie, McKelvie, Tarallo, Torrens, Wiklund. (2009). Strategic and entrepreneurial management. McGraw-Hill Primis Custom Publishing.

SWOT or TOWS analysis. (2010). Quick MBA. Retrieved February 3, 2010 at http://www.mba-tutorials.com/strategy/96-SWOT-or-tows-analysis-tows-matrix.html


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