Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Marketing Plan for Caninantics' "Pooch Pantry"
Situational Analysis Lentek…
It is well documented that Americans love their animals and dogs lead the popularity charts for pets (Watters & Ruff, 2013). Indeed, many people grieve over the loss of a dog to the same extent they do over the loss of a close human loved one (Watters & Ruff, 2013). It's estimated that 70-80 million dogs are owned in the United States. The American Society for the Prevention of Cruelty to Animals estimates that there are around 80 million dogs in the United States and that nearly half (47%) of all households in the United States own at least one dog (Facts about pet ownership, 2014).
The dog food-dispensing product developed by Caninantics provides busy pet owners with the ability to feed their dogs during their absences. The device, known as "Pooch Pantry," automatically opens dog food cans and empties the contents into a dog food bowl on a timed basis or through mobile user initiation and then dispenses the can in a trash receptacle. The device has an approximate 3- to 6-day limit (six cans), depending on the size or number of dogs. A SWOT analysis of Caninantics' Pooch Pantry is provided in Table 1 below.
Table 1
SWOT analysis
SWOT category
References
Adler, J. (2009, December 2). Start-ups, too dependent on realty, swell failures. American Banker, 173(231), 1.
Facts about pet ownership. (2014). American Society for the Prevention of Cruelty to Animals.
Retrieved from http://www.aspca.org/about-us/faq/pet-statistics.
Watters, N. & Ruff, R. (2013, September 1). Can a posttraumatic stress disorder be caused by a traumatic injury to a companion pet? International Journal of Psychological Studies,
MARKETING STRATEGY, PLANNING & Management PROCESS: APPLE & HTC Analysis of the Marketing Strategy, Planning and Management Process Apple Inc. is a multinational company incorporated in America and headquartered in Cupertino. The firm designs, sells, and develops consumer electronics, online services, personal computers, and computer software. The company is widely known for its hardware products such as the iPod media player, iPhone Smartphone, Mac computers, and iPad tablet computer. The company offers
Marketing Pooch Pantry- Unit IV - Brand Elements, Positioning and Strategic Group Brand Elements The branding of the product will play an important role in the marketing and sale of the Pooch Pantry. A brand may be defined as the creation of a recognizable image that can be recognized and help to differentiate one product range or firm from its competition (Doyle, 1990). Aaker & Lane (1990) state that a brand may be
Women and water in India. In the villages of North Gujarat in India, so much groundwater has been removed that water supplies are now becoming scarce, according to Bhawana Upadhyay, writing in the journal Agriculture and Human Values. Women in North Gujarat are basically looked upon as "…domestic water users while men are seen as productive water users, despite the fact that women make significant use of water for productive