Marlboro Regulations In Many Industries Term Paper

PAGES
5
WORDS
1371
Cite

In public statements such as the one below:

We are keen to work with governments, public health authorities and other tobacco companies to agree on rules and regulations for our industry. We want to do what we can to respond to public health concerns and, at the same time, establish a stable business environment for our company (Why we support strong legislation (http://www.philipmorrisinternational.com/PMINTL/pages/eng/busenv/Tob_regulation.asp)."

The industry provides an attitude of compassion and caring for the products they place on the retail shelves and therefore in the hands of innocent buyers.

They further combat the regulations however by making statements like the following:

It can be difficult to create a regulatory environment for a product that is dangerous yet remains popular (Why we support strong legislation (http://www.philipmorrisinternational.com/PMINTL/pages/eng/busenv/Tob_regulation.asp)."

The industry has given up the fight against public smoking bans and instead decided on a smart advertising strategy of agreeing with such bans in the interest of public health.

Phillip Morris issued the following statement a few years ago.

It can also address the issue of smoking in public. We believe that governments should regulate smoking in indoor public places. We even support total bans on smoking on public transport and in such places as schools, where there are children. In fact, we urge adults not to smoke around children (Why we support strong legislation (http://www.philipmorrisinternational.com/PMINTL/pages/eng/busenv/Tob_regulation.asp)."

The company then urges the government to allow businesses to offer smoking areas.

The industry as a whole has decided the best fight against the regulations is to provide support for them while at the same time asking the government to be sure to remember that the products are for adult use and free will among those adults.

...

The government has placed buyout programs in place to deal with the regulated amount of tobacco that is allowed to be harvested and sold each year.
The tobacco quota buyout program provides two types of payments for those associated with tobacco farming.

First a $3 per pound payment is made to growers of tobacco, and second, a $7 per pound payment is made to owners of tobacco quota for the buyout of that quota (Buyout program (http://aolsearch.aol.com/aol/search?encquery=31b830daa0f3dd91&invocationType=keyword_rollover&ie=UTF-8)."

CONCLUSION

The tobacco industry is heavily regulated by the federal government. The industry at first fought against those regulations but a few years ago decided to switch tactics and agree with regulations as long as they were still allowed to produce their products and sell them to adults. Government regulations can place a chokehold on a profit industry but with the proper attitude, strong lobbyists and the right response it does not have to mean the end of the one's ability to make a profit in business. The tobacco industry has proven this while still selling products that are directly responsible for deaths throughout the world.

Sources Used in Documents:

References

Buyout program (Accessed 12-06-06)

http://aolsearch.aol.com/aol/search?encquery=31b830daa0f3dd91&invocationType=keyword_rollover&ie=UTF-8

Kraft Boycott (Accessed 12-06-06)

http://www.infact.org/helpstop.html
http://www.imperial-tobacco.com/files/financial/reports/ir2004/index.asp?pageid=23
http://www.americanheart.org/presenter.jhtml?identifier=11223
Why we support strong legislation (http://www.philipmorrisinternational.com/PMINTL/pages/eng/busenv/Tob_regulation.asp)."


Cite this Document:

"Marlboro Regulations In Many Industries" (2006, December 08) Retrieved April 20, 2024, from
https://www.paperdue.com/essay/marlboro-regulations-in-many-industries-72909

"Marlboro Regulations In Many Industries" 08 December 2006. Web.20 April. 2024. <
https://www.paperdue.com/essay/marlboro-regulations-in-many-industries-72909>

"Marlboro Regulations In Many Industries", 08 December 2006, Accessed.20 April. 2024,
https://www.paperdue.com/essay/marlboro-regulations-in-many-industries-72909

Related Documents

4. Was it ethical for the tobacco industry to continue to market cigarettes, even after evidence emerged that smoking caused lung cancer and other illnesses? Purely from a rule utilitarian and personal rights perspective, it is difficult to justify so-called vice legislation, because governmental paternalism conflicts with individual freedoms of adults to make choices for themselves. From a more general functional utilitarianism perspective and general principles of justice in society, certain

Cigarettes became popular among World War soldiers as "soldier's smoke (Randall 1999)." Camel held 45% of the U.S. cigarette market by 1923 while Philip Morris produced women's cigarette, described as "mild as May." The American Tobacco Company produced Lucky Strike for women and captured 38% of the market. The number of female teenage smokers increased three times between 1925 and 1935 alone. In the spirit of competition, the American Tobacco

Embedded Communication in Advertising "There is no evidence that advertising can get people to do things contrary to their self-interest." -- JIB Fowles, in Advertising's Fifteen Basic Appeals "Good advertising does not just circulate information. It penetrates the public mind with desires and belief." -- Leo Burnett, Advertising Executive and Creator of the Marlboro Man "The ability to attract new smokers and develop them into a young adult franchise is key to brand

Restructuring itself for a better fit with its environment, the company established a Youth Prevention Department, staffed by a senior vice-president in Philip Morris, U.S.A. To look for ways to help reduce smoking among teenagers" (Glover 2008). The relative lack of sincerity of these claims and the transparent dishonesty of Philip Morris' claim to stop youths from smoking is manifest in the fact that the company recently filed a suit

Ironically, those opposed to smoking used the very same medium to help kill smoking in public places, restaurants, and even cars when children are present (as is the case in several states now). Smoking and tobacco products are a pariah now - no longer the universal symbol of cool, no matter how much money the companies spend on advertising. The alcohol and gambling industries, on the other hand, have clearly taken

other intangible assets such as patents and management strength. Finally, those future earnings are discounted to arrive at a net present value. Interbrand discounts against current interest rates and also against the brand's overall risk profile to factor in brand strength. Considerations include market leadership, stability, and global reach -- or the ability to cross both geographic and cultural borders. The final result values the brand as a financial