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Mobile Phone Ad
Rhetorical Analysis: Nokia N-Series Ad
Advertisements, like other man-made artifacts, utilize the concepts of logos, ethos, and pathos to persuade its target audience to subscribe to the idea or message presented in it. Ads are just one of the many artifacts that can be used for persuasion, and as such, being an artifact with a purpose of persuading people, it is also susceptible to being an object of rhetorical analysis (or in specific usage, can also be called rhetorical criticism). In rhetorical analysis, the artifact is analyzed based on the elements of logos, ethos, and pathos. These elements are critical in the analysis, since they complete the substance not only of the artifact itself, but also of the content or the message it conveys to its target audience.
For this paper's discussion, rhetorical analysis will be applied to an advertisement of a mobile phone company. The Nokia N-series ad, which was developed for the Asian...
Called "Rescue-Disaster," the N-series ad will be analyzed based on its communication and usage of logos, ethos, and pathos. Ultimately, the discussion will center on how these three elements work together to successfully persuade the target audience to believe in the claim of the ad and be enticed to buy the product based on the believability and attractiveness of the claim presented in the ad.
The ad shows an individual, who is presumably a doctor or disaster response personnel because of the white cross and red clothing he wears, looking at his phone just before he enters a cluster of houses. The area seemed to be an area for informal settlers, as indicated in the wide expanse of poorly maintained houses and shanties. Superimposed in this image is a close-up view of the area the medical worker/rescuer is supposed to enter. From the close-up…
Social class remains a key demand driver on both a micro and macro level. The perceptual map of the global cell phone market based on features and price is as follows: The first point of segmentation is with respect to behavior, in particular the benefits sought and usage rate. The demand in the developed world for smartphones has been driven by demand for new features. Younger consumers are heavy users of
13.36% during 2007-2011, increasing the mobile subscriber base to 351.93 Million by the end of 2011. The mobile penetration rate is forecasted to increase from 15.37% at the end of 2005 to almost 31% by the end of 2011. The large number of potential African buyers reduces their negotiation power, which is convenient for companies as they don't have to deal with a lot of pressure from its customers. Substitutes. The globalization
Mobile Phone Trends and iPhone Technology When considering the ever-changing and highly competitive global landscape of business today, firms must stay at the cutting edge of their respective fields in order to sustain profitability in the long-term. With the current exponential growth and advancement of technology and the computerization of business and learning, consumers and investors have become much more connected to the businesses they patronize (Kurzweil). Accordingly, companies are faced
With Personal Calendar M Would be a nice-to The Apple I-Phone has the largest number of 3rd party applications, numbering in the thousands; the rest are part of the Android operating system and have hundreds; all are available with compatibility to MS Office, all have a virtual keyboard, but the HTC keyboards are larger and more customizable. All Sync with personal calendars, and all have a 2-year warranty. A major inconvenience with
There were often reports of people having headaches after abusing mobile phones or after standing near an antenna which emitted the signal towards mobile phones. It is best for people to avoid using the mobile phone in favor of a standard landline phone in the cases in which both are available. Due to the fact that mobile phones are currently low cost and thus affordable, more and more people use them.
Corporate Social Responsibility -- Internal as well as External CSR Examine corporate social responsibility (CSR) from internal and external perspectives. Discuss the importance of CSR in advertising and critically examine some companies that may use CSR in a cynical context: for example, some companies are projecting the following attitude: Look at how ethical and community-minded we are, hence, you should buy our products because we really care more than our competitors. Corporate