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Pricing
Comparing the Pricing Strategies of Media Distributors (NetFlix)
And Canned Food
Pricing strategies vary significantly by the type of product or service, its supply chain, timeliness of delivery and consumption constraints (as is the case with live events) and the value-based costing used as the basis of creating the product or service. All of these components must also be coordinated together to create a unified message to the market, strengthening the position of the product or service with the pricing strategy. Pricing is the most powerful marketing variable or strategy there is in defining a brand's value over time (Jarmon, 2009).
Analyzing the Pricing Strategies of Media Distribution and Canned Food
The pricing strategies for media distribution are significantly different than any other good as the value of the product (entertainment) has a much more rapid product lifecycle compared to durable goods or consumables. While a media distribution company including...
An example of this would be the release of a very popular children's movie, Tangled, which just came out on DVD. Priced at $18.99 for the DVD in most stores, Netflix would need to include a premium price as a rental to differentiate this latest release from others. Pricing optimization strategies need to intermediate between market positioning, defining a unique value proposition of the product or service, and connoting the urgency of consumption for time-based services such as entertainment and events (Lieberman, 2011). Pricing optimization therefore needs to concentrate on creating a sense of urgency to buy while also communicating the inherent value of the product or service at the same time (Lieberman, 2011). This is exceptionally challenging to do well, which is why many enterprise software…
References
Manu Carricano, Jean-Francois Trinquecoste, & Juan-Antonio Mondejar. (2010). The rise of the pricing function: origins and perspectives. The Journal of Product and Brand Management, 19(7), 468-476.
Alistair Davidson, & Mike Simonetto. (2005). Pricing strategy and execution: an overlooked way to increase revenues and profits. Strategy & Leadership, 33(6), 25-33.
Jarmon, R. (2009). Reputation's Effect on Pricing Power: The Importance of Strategy. Corporate Reputation Review, 12(3), 281-296.
Lieberman, W.. (2011). From yield management to price optimization: Lessons learned. Journal of Revenue and Pricing Management: Special Issue: 10th Anniversary Edition, 10(1), 40-43.
Pricing Strategy How well does Apple create value for its market segments? Explain. The way that Apple creates value for its market segments is by finding areas that are emerging, as a new way to incorporate technology into daily life. Where, there is an emphasis on implementing the latest technology with: changes in the industry and transpiring demand (to redefine how people are entertained). A good example of this can be seen
market structures and the pricing strategies which are specifically related to each of them. The introductory section of the paper gives an overview of the four major types of market structures and explains the main features which draw distinguishing lines between them. These major types of market structures are perfect competition, monopolistic competition, monopoly, and oligopoly. The second section discusses the pricing strategies which are used by competitors in
strategy for a business concept that would compete with an identified small sandwich shop. The paper also weighs the pros and cons of opening the new business or purchasing the identified business. In addition, the paper discusses the most appropriate form of ownership for the new business and provides a plan for the business. The sandwich market is characterized by intense competition. There are numerous players in the market, and
Marketing Pricing Strategies The pricing of a product or service is an important aspect of the marketing mix. The pricing of a product will need to be set at a level that will support the firms' long-term profitability; even were there are short-term market penetration strategies or loss leading prices, the ultimate aim of the firm is for the generation of revenues and creation of profit. The pricing strategy chosen by a
Saturn's Pricing Strategy The Unique Project - Saturn The Saturn Project was an experiment by General Motors to stop the heavy loss in terms of sales that GM was undergoing to the Japanese car manufacturers. This was an attempt to manufacture and market cars in a way different from the traditional methods of GM. This was the reason that GM did not set up the Saturn Project as a division of GM
Entering the Brazilian Market Problem Statement Peak must decide on a pricing strategy for entering the Brazilian market. It has narrowed its options down to three: penetration pricing, skim pricing and cost-plus pricing. This report will evaluate the company, the market and each of these three options in order to determine the best choice of pricing strategy when entering the Brazilian market. Concept/Theory: SWOT Analysis The SWOT analysis is a tool whereby the company