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Public Relations: Principles and Practice
Public relations can be considered as one of the important mediums for any organization in order to communicate with the people outside of the organization. There are many modes of communication by the help of which organizations can tailor the particular type of message and then communicate to the concerned people efficiently and effectively. In order to develop the efficient and effective message marketers of the organization need to understand different type of communication methods by the help of which an organization can communicate their message in a better way (Grunig, 1993). Audience of the message should always be analyzed with the great precision whenever you are going to communicate about the organization. Understanding the internal audience that is employees of the organization are often easier to understand however the challenge for most of the organization comes when they have to communicate with the external environment particular to the organization. Public Relations department can play a vital role in order to develop the strategy for the communication. Besides the knowledge about the audience public relations department of any organization should also have a complete know how about the organizational culture, modes of representation, advocacy and social engagement as well (Grunig, 1993). Since a public relations is a subject which comes under the umbrella of social sciences therefore quantitative analysis might not be useful in this particular area. Analyzing the literature and drawing the inferences from the reliable sources can be sufficient in order to develop the better understanding about the topic. The empirical studies already available related to the topic are have also used the qualitative approach to solve the problems. Therefore it will be better to make use of the secondary sources and develop the theoretical frame work as per the demands of qualitative research. (Lamme & Russell, 2010).
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References
Grunig, J.E., 1993. Public Relations and International Affairs: Effects, Ethics and Responsibility. Journal of International Affairs, 47(1), 137-162. Retrieved September 27, 2011, from Questia database: http://www.questia.com/PM.qst?a=o&d=5000218638
Lamme, M.O., & Russell, K.M., 2010. Removing the Spin: toward a New Theory of Public Relations History. Journalism and Communication Monographs, 11(4), 07+. Retrieved September 27, 2011, from Questia database: http://www.questia.com/PM.qst?a=o&d=5046702611
Public Relations (Corporate social responsibility) The term 'Corporate Social Responsibility' refers to the social responsibility that a Company must honor towards the public, especially those people who have direct contact with and are therefore directly affected by the policies and actions of the company. The feeling that the social responsibility of multi-national companies are not of such standards that would satisfy the general public has lead to widespread protests and demonstrations
Inherent in any relationship is the opportunity for conflict to develop. Conflict most often develops when a miscommunication occurs between one party and another. Public relations can help mitigate conflict in a variety of ways. One of the most effective ways public relations managers work toward building effective relationships is via building strong communication networks. The role of a public relations team is to help foster effective, efficient and well
Public Relations in Lebanon This study described and analyzed the perceptions and practices of public relations in Lebanon. It focused specifically on media relations and was based on Grunig's (1984) theoretical framework of four models of public relations: press agentry, public information, two-way asymmetrical, and two-way symmetrical. A review of the literature was conducted that revealed a debate about whether public relations can be practiced the same way all over the
Public Relations So what is a business? A business is an organization that operates to generate profits, usually for its owners. Those owners may be a private individual or individuals, a group of individuals who form a partnership, or a wider group of people with a financial interest in the business and its profits because they are shareholders or members. The things a business does to generate those profits are varied.
They did this by stressing the engineering expertise that the company is well-known for, coupling it with their well-respected Toyota Production System (TPS) which unifies suppliers to their internal supplier quality management standards. It is common knowledge that the TPS is a complex set of processes for coordinating with suppliers, and often requires up to a year of coordination between Toyota and a given supplier before a single product
Public Relations The origin of the concept of public relations is seen in the actions of publicists engaged in the campaign for circuses, theatrical performances, and other public shows. The public relations have seen its growth as a profession during the time of the First World War. During World War I the Committee for Public Information known as Creel Committee engaged in organizing publicity of U.S. objectives fostered many of the