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¶ … Print ads brochures popular forms marketing communications billboards, banners signs overlooked. Briefly discuss advantages disadvantages billboards, banners signs. Question 2-5 Finding good sales reps a difficult time-consuming task.
Advantages and disadvantages of billboards, banners and signs
One advantage is that they usually attract attention since they are placed where they can be seen by many people. In most situations, whether the people like it or not, they will be forced to view the advertisement. This creates some impact of the advertisement Schmit & Kaiser, 2004()
The second advantage is that they can reach a larger population of people as a result of the advertisement being viewed by many people who regularly use the routes where the advertisement has been placed.
One disadvantage of using billboards, banners and signs is that it is extremely difficult to measure the effectiveness since even though they can reach a large audience, it does not translate to the people being influenced by the message in the advert.
The second disadvantage is that the initial costs of the advertisement are quite high. The cost of making the billboard, banner or sign is quite high as compared to the printing costs in magazine and newspaper ads or video or radio commercial...
The last disadvantage is that the advertisement cannot be designed to target a particular group only.
Ways of finding good sales reps
One of the ways of finding good sales reps is to use recruitment agencies who can help match the skillset of individuals with your company's needs. The second way is through the company's clients. Since customers work with salesmen, it can be easy to poach someone from a competitor who is good for the job Maxwell, Reed, Saker, & Story, 2005.
The third way is to use the internet to post the job advertisement on sites such as Craigslist and Monster. Another good way is to get referrals from other sales reps who are already working for the company.
Predatory pricing
Predatory pricing is when a company sets the pricing extremely low in order to create barriers to entry of new competitors and drive away existing ones. Predatory pricing should be avoided for various reasons. One is that predatory pricing may lead to antitrust claims of monopolization against the business. The second reason is that predatory pricing can lead to the bankruptcy of the company which is instituting this…
References
Maxwell, S., Reed, G., Saker, J., & Story, V. (2005). The Two Faces of Playfulness: A New Tool to Select Potentially Successful Sales Reps. The Journal of Personal Selling and Sales Management, 25(3), 215-229.
Millar, C.C.J.M., & Choi, C.J. (2003). Advertising and Knowledge Intermediaries: Managing the Ethical Challenges of Intangibles. Journal of Business Ethics, 48(3), 267-277.
Raju, J., & Zhang, Z.J. (2005). Channel Coordination in the Presence of a Dominant Retailer. Marketing Science, 24(2), 254-262.
Schmit, T.M., & Kaiser, H.M. (2004). Decomposing the Variation in Generic Advertising Response over Time. American Journal of Agricultural Economics, 86(1), 139-153.
Business Plan for Tailoring Workshop Company: A Tailor Shop on Wheels This business plan is for the Tailoring Workshop Company (hereinafter alternatively "the company"), a mobile tailor shop for men clothes that will have a Web site and a mobile app available through the Apple Store. The company will focus on tailoring men's suits only. Customers will be able to contact their personal tailor through the company's Web site or via
McDonald's Integrated Marketing Campaign This paper is divided into two distinct sections. The first chapter is based on literature reviews of various scholarly works that are related to the topic of integrated marketing campaign that are also relevant to the McDonald marketing campaign that was created to celebrate the inherent democracy of the McDonald's brand. The first chapter is further divided into three parts; the first section mainly focus on advertising
Lastly, there are also rather small communities of: Turkish, Greek, Arabic, and Jewish Marketing to ethnic minorities," n.d.). As Larry Light, McDonald's executive vice president and global chief marketing officer, noted at a speech to the Association of National Advertisers Annual Conference, in 2004, "Mass marketing is a mass mistake" (cited "Multichannel," 2005). What Light understood is that only through multidimensional, multi-segment marketing can organizations hope to compete in an ever
She also mentions the huge energy giant British Petroleum (BP) came up with some honest and effective marketing in its green promotions. And while it is laudable for an oil company to invest in green technologies, BP did it with "appropriate humility that admits its own guilt while setting the stage for conversion to alternative energy sources" (Ottman, 2002). Meantime she says to Exxon, "Wake Up!" because Exxon was at
Not only are the campaigns coherent, but they also support each other and the essential key concepts, represented by the characteristics of the brand: social awareness and implication, innovation, the ability to do anything, the belief in people and their potential to achieve their dreams. The main weakness that the approach to PR and advertising is the repeated focus on the concepts of innovation and social responsibility without insisting
The same can also be said of corporate organisation that has in their possession accumulated research capacity which enables it to deliver unique products and services from its competitors. 1.2.7 To increase market share. Advertising can also be used to increase the market share of an organisation resulting from the acceptance of the products but the consumer and subsequent recognition of the brand. 1.3 FUNCTIONS OF ADVERTISEMENT Advertising as a promotional mix element