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Likewise, there have been gender-related differences identified by Janda (2008) concerning opnline behaviors. This study determined that women were more venerable to risks and perceived risks as higher compared to male shoppers, and women used the Internet less frequently and were less confident concerning their online abilities (Janda). Finally, females were found to enjoy the experience of shopping more than men and women leaned more toward the sites which provided information and education features.
The data for this gender research was gathered through surveys that were handed out. The opinions were taken from a quota sampling of different age groups. Responses totaling 404 were collected. The sample included a total of 196 men and 208 women. The median age was 32.8 years old. Another noted point was that the participants each had a history of Internet usage for about five years (Janda, 2008). This is valuable research and asserts that these differences must be addressed in order for online distributors to appeal...
For example, these researchers report that about three-quarters of the respondents were women (74.8%), and 42.6% reported being white (Crutsinger et al., 2008). The respondents ranged in age from 18 to 40 years (Crutsinger et al., 2008). An interesting note to this research was that although most of those surveyed had participated in online auctions, the majority of them (80.6%) had never sold anything in an auction forum (Crutsinger et al., 2008).
References
Crutsinger, C., Jeon, S. & Haejung, K. (2008). Exploring online auction behaviors and motivations. Journal of Family and Consumer Sciences, 100(2), 31-40.
Janda, S. (2008). Does gender moderate the effect of online concerns on purchase likelihood? Journal of Internet Commerce, 7(3), 339-357.
Koyuncu, C. & Lien, D. (2003). E-commerce and consumer's purchasing behavior.
Applied Economics, 35, 721-726.
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