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In the ad below one can see that the model is Black but her nose, eyes and lips do not feature typically Black characteristics. She looks like a European woman who has Black skin. This is the media's answer to the demand to provide a more fair portrayal of Black southern women in the media.
The image below at first glance might prompt one to applaud the media for finally recognizing the beauty in the Black female population but when one takes a closer look the same thing can be noted as in the previous ad. This woman is beautiful by standards attributed to white women.
The media has done the Black Southern woman another injustice with the attempt to provide the illusion of changing the way it portrays them. In place of putting the image of prostitution and drugs in the minds of the viewers and readers with regards to Black Southern women it has now worked at telling the audience that if a Black woman doesn't look Black she is beautiful.
CONCLUSION
The media has always had a problem being honest about racial issues. The portrayal of Black Southern women has been a stereotypical mess for many years. All one has to do is turn on the Jerry Springer show to see that the media has little respect for Black southern women. The illusion of attitude change only provides...
When the media stops using Blacks to further the drama that keeps cameras rolling only then will the world see Southern Black women for who they are, talented, diverse and proud of their heritage.
References
New Piece to the Puzzle: Examining Effects of Television Portrayals of African-Americans.(Abstract)
From: Journal of Broadcasting & Electronic Media | Date: September 22, 2000 | Author: Rada, James A. | More results for: portrayal of African-Americans media
The nightly news blues. (portrayal of African-Americans) (Column)
From: Essence | Date: January 1, 1993 | Author: Walker, Kenneth | More results for: portrayal of African-Americans media
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