Toys Advertising for Children on Research Paper

Download this Research Paper in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Research Paper:

It is obvious that these toys are not merely meant to develop constructive abilities in children, since they are practically supporting kids in behaving violently.

One of the best examples of the degree to which advertisers are ready to extort money from the masses is the Pokemon chain of toys. Pokemon characters can be seen in numerous TV programs and even though most people relate to them as being nothing more than cartoons, the program can be considered to be primarily meant to advertise. "With a cast of 150 characters and new ones appearing monthly, Pokemon characters "star" in Gameboy and Nintendo 64 software, Warner' Pokemon: The First Movie (1999) and Pokemon the Movie 2000, comics, books and trading cards. Hasbro produces the Pokemon toy range. Pokemon 3ds have been used to sell Smith's crisps and Kraft Singles and Pokemon products are offered as prize incentives by Quaker's cereals and Welch's jellies" (Kenway & Bullen, 2001, p. 67-68). Children are typically crazy about collecting stuff, ranging from marbles to some of the most expensive toys on the market. Pokemon's advertising plan was more than ingenious (in spite of its simplicity), as given that advertisers knew how children were vulnerable to advertisements and collectibles, their decision to create 150 Pokemon characters could not have came at a better time. The consumer culture was quick to respond to the advertising campaign entitled "Gotta Catch 'Em All" and children came to be obsessed with collecting as much Pokemon toys as they could. Parents were virtually helpless in front of such a movement and could do little to stop their children from buying expensive toys that were obviously worth much less than the prices they were sold for (Media Awareness Network).

Toy commercials in the present are not only responsible for persuading children to think that the product advertised is good for them, but they also influence them in considering that it is natural for them to want more and more toys. In addition to that, because of the fact that advertisers are simply interested in producing effective commercials, particular advertisements put across a perfect environment, making children feel as if everything around them is improved if they get their hands on the toy advertised. Minorities are in most cases discriminated through such commercials, considering that most advertisements present the white middle-class urban family instead of involving members belonging to particular groups (Ramsey, 2006).

TV programs, films, and video games are presently responsible for influencing numerous children in forming a wrong image of society. Considering that advertisers are becoming smarter every day, older children and teenagers become less able to differentiate between the products that are good for them and those that are not. Investing large amounts of money in advertisements is extremely productive for companies, given that most find that their revenues increase significantly consequent to the issuing of effective commercials. In particular cases advertisers observe how toy advertising can be connected to other kinds of products. The McDonalds chain of restaurants, for example, has a special menu called a Happymeal and children are attracted to it because of the toy bonuses that accompany it. Kids are also attracted into buying this menu as often as possible because they see the opportunity of collecting toys (Calvert, 2008).

Even though young children do not have the material means to buy products they are influenced in buying, they can nonetheless convince their parents that it is perfectly normal for them to purchase certain toys. This "normal" standard is influenced by advertisements and by society in general, given that people are constantly inclined to do things they consider to be normal. Considering that most parents are determined to provide their children with what they think is the best education and the best living style they can afford, they come to buy a series of toys that are not actually appealing, but that are trendy. All things considered, a large number of toy advertisements have a negative effect on children and given that kids can influence their parents, billions of individuals are persuaded to become consumers for cheaply-made over-priced products.

Works cited:

Calvert, Sandra L. "Children as Consumers: Advertising and Marketing," the Future of Children 18.1 (2008)

Gunter, Barrie; Oates, Caroline and Blades, Mark Advertising to Children on TV: Content, Impact, and Regulation (Mahwah, NJ: Lawrence Erlbaum Associates, 2005)

Jacobson, Lisa Raising Consumers: Children and the American Mass Market in the Early Twentieth Century (New York: Columbia University Press, 2004)

Kenway, Jane and Bullen, Elizabeth Consuming Children: Education, Entertainment, Advertising (Philadelphia: Open University Press, 2001)

Moniek, Buijzen. "The impact of television advertising on children's Christmas wishes." Retrieved November 30, 2010, from the All Business Website:

Ramsey, William a. "Rethinking Regulation of Advertising Aimed at Children," Federal Communications Law Journal…[continue]

Cite This Research Paper:

"Toys Advertising For Children On" (2010, November 30) Retrieved December 4, 2016, from

"Toys Advertising For Children On" 30 November 2010. Web.4 December. 2016. <>

"Toys Advertising For Children On", 30 November 2010, Accessed.4 December. 2016,

Other Documents Pertaining To This Topic

  • Advertising Children Advertising to Children a Brief

    Advertising Children ADVERTISING TO CHILDREN A Brief Review of the Influences that Advertising can have with Children Advertising plays a substantial role in modern society. Marketing messages have become ubiquitous and can be found in new places all the time. Some of the common sources are TV, radio, billboards, and online ads; however marketing professionals are constantly reinventing the media in can display their messages. For example, new technics such as product placement

  • Advertising to Children Assessing Market

    , Leung, R., Manios, Y., Monteiro, R., Pedley, C., Prell, H., Raine, K., Recine, E., Serra-Majem, L., Singh, S., & Summerbell, C.. (2010). Television Food Advertising to Children: A Global Perspective. American Journal of Public Health, 100(9), 1730-6. Li, L., Mei, T., & Hua, X.. (2010). GameSense: game-like in-image advertising. Multimedia Tools and Applications, 49(1), 145-166. McAlister, A., & Cornwell, T.. (2010). Children's brand symbolism understanding: Links to theory of mind and

  • Toys for Tots the Charity

    An organization in Arizona called "Cops Who Care" on the other hand meets the needs of children by seeking cash donations that they then use to purchase toys for a large group of children every holiday season. The organization likely does so as a result of how the group got started. The original organization developed out of internal fund drives that asked officers to themselves give cash to help and

  • Advertising Ad Analysis Undifferentiated and

    ..While older children and adults understand the inherent bias of advertising, younger children do not, and therefore tend to interpret commercial claims and appeals as accurate and truthful information," said psychologist Dale Kunkel, Ph.D., Professor of Communication at the University of California at Santa Barbara and senior author of the task force's scientific report. (Kunkel,, 2004) The Lego ads, when seen by younger children who "do not understand persuasive intent

  • Advertising Is to Make the

    Barbie doll top ten viral commercials as of 2013 rely mostly on You Tube, Dailymotion, Facebook and Twitter. The third doll brand, subject to this study is Bratz. As evidenced from the four commercials assessed in the course of this study, Bratz deploys a slightly different mode of advertising, which involves marketing adult entertainment to kids. Social psychologists have argued that this strategy is very effective within the realm of

  • Interview of 3 Children About Ads

    Children's Ads Children's television, like all programming, is inundated with advertisements. According to one study, "children between the ages of 6 and 14 watch about 25 hours of television per week and are exposed to as many as 20,000 commercials in a single year," (Moore and Lutz). Advertising aimed at children sells a wide range of products, from packaged foods to fast foods, from toys to movies. Animated characters, mascot animals,

  • Advertising Theories How the Main Theories of

    Advertising Theories How the Main Theories of Advertising Work There are many different methods that an advertiser can use to communicate their product to the public. These methods are meant to grab someone's attention, hold it for a short amount of time and then make the person want to perform an action. Any advertisement is meant to be a communication tool that can lead a customer to a foregone conclusion. The purpose

Read Full Research Paper
Copyright 2016 . All Rights Reserved