Convenience rather than creating cuisine is the priority of Kraft ads. Adult tastes are given less of a priority than suiting the palate of children. Nutrition is paid homage to, but only in the sense of giving a family a starch, protein, and vegetable on a plate in the Hormel TV dinner advertisement.
One ad that occurred towards the end of the show, a Domino's Pizza advertisement, seemed to clash with the demographic of the other advertisement. However, the cheapness of Domino's many specials enables a mother to feed a large family quickly.
It is interesting to compare the Martha advertising with the advertising for later-night television programs aimed at...
These ads favor snack food like sodas, have hipper and more conceptual features, and in the case of many fast food advertisements like KFC and McDonald's, often feature minority actors, even those ads featuring family settings, rather than the virtually all-white faces featured in the Martha Stewart Show advertising. Although the food in both contexts may be of processed and dubious nutritional value, there seems to be a greater acceptance of snack food and fast food in a younger audience, while Martha's audience still likes to feel as if they are cooking, even if only from the infamous blue and yellow box of Kraft's Mac n' Cheese.
