¶ … 2004 and now is one of the world's popular website. Facebook has over 845 monthly active users and over 483 million daily active users. There are also 425 million mobile users (Protalinksi, 2012). The popularity of the site is so much that when security breaches occur, the private information of near one in every seven people in the world is at risk. With the site being a place where people keep their personal information, there is also the risk that this information becomes valuable to potential employers, though for all the wrong reasons. The open nature of Facebook means that people you do not know have access to the information. It is argued that people need to be careful when they use Facebook, and take care of their personal information.
How Facebook Works
Facebook's business model is to gather information about people and sell that information to marketers. This works because the website has created a space for people to interact with one another and share things about their daily lives with one another. This means that people voluntarily put the information onto Facebook. To help people maintain control of the information, Facebook allows its users to have a number of privacy settings. How these work changes frequently, and this confuses the users. In addition, it seems every feature has its own privacy settings. As a result, users often leave key information unprotected. This creates a privacy risk, but there are other types of privacy risks as well with Facebook that will also be discussed. But important is that even when the information is protected so that only friends can see it, Facebook still stores this data, and it stores data from accounts that are deleted. The result of this is that people's personal information still exists on the company's servers, and if those servers were ever hacked this sensitive information could be leaked to the world.
Personal Privacy Risks
Mui (2011) notes that "it is not just about what Facebook does with our data; we have to worry about what they might enable others to do, too." A study done by Carnegie Mellon University showed that Facebook's face recognition software for photographs made it possible for the researchers to identify people based on photographs of them elsewhere, even on protected sites. Anybody with a photo of another person could conceivably, with the right software, find out who that person is based on pictures of them on Facebook.
These risks are going to be even more significant with the rollout of Timeline. Brown (2012) reports that because Timeline is a public feature, more of your personal data is going to be released to the public. Worse, the Timeline seems to operate with different privacy settings again. Users who do not keep their privacy settings up-to-date will find that certain things will appear on their timeline that they wanted to be kept private. It is noted that there is a saying "nothing on the Internet is private." A company like Facebook cannot guarantee privacy, even if all the controls are in place. This puts the onus on the user make sure that the information on Facebook is only the information that the person wants to be in public. Many people, especially younger people, are unaware of the risks and they are unaware of reputational issues that can occur.
Job Searches
Of the biggest areas were Facebook poses a risk to a person is in job searching. Facebook is increasingly being used by companies to help weed out candidates. That means that employers are going onto a job candidate's Facebook page with the specific intent of finding something that is a reason to exclude that person from the job. It is noted that while the practice is on the increase, job-seekers generally oppose it. Indeed, 66% of Generation Y survey respondents were unaware that companies even used Facebook to check out job applicants, and 56% thought...
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