The manner in which consumer goods can affect human affairs, however, differs. While demand for certain consumer goods can lead to oppression, the way people demand consumer goods may also destroy oppressive practices. When Britons demanded sugar with no regard to the way sugar and coffee they enjoyed for the breakfast were produced, slavery flourished. But when the Britons began to demand goods that they believed were not causing slavery, the change of tastes undermined slave trade and contributed to the ending of slavery. While tobacco and cotton were not as important at the time as sugar, they played a similar function in abolitionist and independence movements that fought against slavery.
The function of consumer goods is also linked to material culture. This was the case in the eighteenth century, as books by Dubois and Carrigus and Hochschild demonstrate. European colonial practices that led to the enslavement of tens of millions of Africans and indigenous peoples in the Americas coincided with the rise of Capitalism. Capitalism emphasized the importance of not just acquiring wealth but also of maximizing profit. The importance of maximizing profit became a value to be shared by Europeans. It became part of material culture. As this cultural value became entrenched in the minds of Europeans, the moral inhibitions against running businesses that might oppress others severely weakened. It became clear that supplying Europeans with luxurious and pleasant consumer goods was a good source of business. And the idea of maximizing profit as a cultural value encouraged traders to engage in businesses that became ever more oppressive. Thus the culture of Capitalism contributed to the growth of slavery in the Caribbean, Brazil, and the American South.
The importance of consumer goods such as sugar in the revolution and its outcome in Saint-Domingue is also clearly visible. The revolutionaries that destroyed the oppressive yoke of the French colonialism proclaimed a new country called Haiti. In the midst and aftermath of their revolution, Haitians...
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