Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Advertising Project
Effective advertising involves a complex series of strategies geared to lure the consumer to purchase the product. Most advertising involves "pulling" the customer to buy the product or service. In order to create the largest customer base possible, advertising executives must vary a products pitch by alternating how the product is presented to different markets. Potential customers are segmented into groups on the basis age, education, gender, race, experience or some other characteristics. However, biased this may seem such segmentation helps companies effectively market their product to a particular group, which maximizes the probability that the product will be purchased. Fruitopia, a fruity drink manufactured by Coca-Cola is seeking to capture the urban market by developing advertising campaigns geared towards Generation X and Generation Y These savvy ads can be found in publications serving the urban market such as Vibe magazine and Honey magazine.
Vibe magazine is geared towards lovers of Hip Hop and to a lesser extent R&B and Neo-Soul music. While Vibe features mostly African-American's, readers are a diverse group of men and women from all races, readers are generally in their mid teens to early thirties. While Vibe is strictly a music and entertainment publication, Honey, on the other hand, is an urban magazine geared towards African-American females. Honey provides information on beauty, fashion, life as well as music and entertainment. Honey boasts of its readership as being "smart, stylish and sexy." Honey's readers range from teenagers to women in their mid to late twenties. Both Vibe and Honey are of particular interest to executives of Fruitopia since the readers of these two magazines are exactly the urban, hip, and youthful market the drink targets.
Works Cited
Retrieved from the World Wide Web (June 30, 2002) www.vibe.com
Retrieved from the World Wide Web (June 30, 2002) www.honeymag.com
Project Management Project Information, History, Intent, and Life Cycle Gray and Larson, (2008) define project as "a temporary endeavor undertaken to create a unique product, service, or result." (p 5). Essential feature of a project is that it has a defined beginning and end often subject to time or fund constraint to achieve stakeholder's goals and objectives. Gray and Larson (2008) differentiate between project and program. "A program is a group of
To date, little research exists on the actual costs and benefits of project management. Much of the information that exists is a product of advertising materials distributed through the project management firms. Little unbiased information regarding the value of project management exists. This research will provide an unbiased view of the benefits and costs of the project manager. Aviation managers will be able to use this information to make decisions
Project Management, Sustainability and Whole Lifecycle Thinking ITT Project Management - Sustainability and Whole Lifecycle Thinking Although the sustainability movement has been advocated predominately in response to the irresponsible expansion of inefficient infrastructure by industrialized nations, with the United States and Japan now making significant efforts to embrace "green" growth practices, a growing movement has emerged that promoting sustainability throughout developing nations presents the most productive path. Even as the most modernized
Project Management: Case Study in Managing a Complex Shipyard Project in Singapore Background of Complex Shipyard Construction Project Company background Project Overview and Objective Work Process of Building Construction Issue Analysis in Shipyard Construction Project Management Literature Review of Project Management Issues in Scope Management Methodology of Scope Management Lessons Learned from Scope Management Issues in Cost Management Methodology of Cost Management Lessons Learned from Cost Management Issues in Human Resources Methodology of HR Management Lessons Learned from Human Resource Management Case Study in Managing a
Program Management Projects Compared - Belbin analysis In order to find a way through which the success of teams could be predicted Dr. Meredith Belbin, a management psychologists, worked in collaboration with Henley Management College in the early 1970s. Business simulations were used in running some experiments for the research by Dr. Meredith Belbin. Participants were divided according to different psychological types such as if they are introvert or extrovert etc.
(Snyder & DeBono quoted in Kjeldal 2003, Introduction section, ¶ 6). The results from the study Kjeldal (2003) conducted with 70 participants in two stages suggest that the word association responses high self-monitors (HSMs) produce reflect selective activation of a personally meaningful, experiential, system. The responses low self-monitors (LSMs) produce, on the other hand, indicate an intellective factual system. 2. Decision Making Process Theories Dr. Bonnie Halpern-Felsher (2009), an Associate Professor at