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Value creation
Wilson had the built-in sales structure to increase demand amongst physicians and established knowledge of how to reach competitors. Crawford-Beckman had the drug that Wilson desired. Crawford-Beckman, as a small company, wished to develop more pharmaceutical products, and the agreement also specified the two companies would co-develop a ne drug in the future. The companies would remain separate in structure, but a new structure would be created to support their partnership with specific delegation of responsibilities within the team. The joint divisions were, in general, partnerships of equals.
However, problems arose regarding the idea that both companies were supposed to equally support and share in the costs of marketing the drug. Wilson resented the greater investment it had made in terms of its...
Each company had its own separate planning process, and the jointly-managed team did not 'smooth over' the different interests of the two companies to a great enough degree to curtail the resentment both entities felt, despite the early successes and the approval of Wall Street in terms of stock value.
Given the expense of bringing a new drug to market, generating synergies seems essential for both companies, if they are to survive. The diabetes market is one of the most lucrative and growing demographics. However, a more defined way of balancing the expenses, particularly of the marketing (which is Wilson's field of expertise) is essential if the agreement is to succeed.
An important point emphasized by many theorists was that it was essential for the therapeutic alliance to be flexible in order to accommodate the patient or client's perceptions. Another cardinal aspect that was emphasizes by clinicians and theorists was that the therapeutic alliance had the ability to create and promote change in the client. In other words, the therapeutic alliance should be varied enough to deal with the various levels
The care giver must ask questions that will elicit helpful answers in establishing the goals of treatment. Good listening skills do not only refer to asking the correct questions. The care giver should also display an attitude of attentive listening while the client is speaking. He or she should do this by letting client finish what he or she is saying before speaking again, and by asking for clarification
Intervention of Bonnie The client for this proposed plan for evaluation and intervention is Bonnie who is a 15-year-old European-American girl in 9th grade. Bonnie was referred to the clinical psychologists by her parents after complaining of fear and anxiety. Based on the information provided to the clinical psychologists, Bonnie is suffering from severe social anxiety disorder, which can also be referred to as social phobia. Social anxiety disorder is
Unconditional positive regard is another element that Rogers believed was necessary in the relationship between therapist and patient. This part of the relationship would involve the therapist being able to experience a warm acceptance of each element of the client's experience as being a part of whom the client is. There are no conditions put on the client being who they are. It is important for the therapist to care
Psychodynamic Psychotherapy Importance of the therapeutic alliance in Psychodynamic Psychotherapy A vast number of therapists have jotted down the significance of the working alliance. One therapy sitting includes information which comprises of statements from both the patient and the therapist, as stated in the study conducted by Guilhardi (1997). This saying has been balanced off by Kerbauy (1999), who states that the appropriate variables in clinics are extensive groups that comprises of
Therapeutic CommunicationTo establish the therapeutic alliance with clients, one must have empathy, warmth and genuineness as France and Weikel point out. How does one do this? Petersen (2015) states that it starts with listening, which is a way of �providing safety, to understand, and to clarify� what the client is communicating in therapy (p. 107). Warmth is that characteristic that makes a person feel safe and secure and allows the