Amazon.com has become embroiled in a controversy regarding pricing on Kindle books. The issue arose when several book publishers faced a class action lawsuit from the Attorney General about price-fixing on ebooks. Price fixing is considered to be anti-competitive activity that undermines the power of free markets. Thus, it has been illegal as part of the mandate the U.S. government has to promote free competition, for nearly 100 years. The publishers, however, have essentially placed the blame on Amazon. The company is now working with the publishers to deliver refunds to consumers, who were judged to have overpaid for their Kindle books.
Lynn (2012) notes that Amazon has a dominant position in the ebook market, in part because of the success of its Kindle e-reader, but also because it has become the dominant bookseller in general in the United States. Amazon is using its bargaining power as the dominant retailer in the industry to set prices in the market, something that contravenes the spirit, if not the letter, of the antitrust legislation enforced by the Department of Justice.
The Amazon case did not emerge in isolation. In July, Apple was found to also have colluded with five major publishers with respect to e-book pricing. The two cases were tried independently, but in both instances it was found...
Amazon Kindle vs. The Apple iPad The Amazon Kindle Fire, introduced September 28, 2011 is actually going to expand the total available market for e-readers and tablet devices including the Apple iPad. Rather than the two competing, both will form a very powerful market catalyst that will broaden hardware, software, and content support for each platform (Romero, 2010). The intent of this analysis is to explain the differences between each and
First, Amazon needs to humanize this device more and open up a Youtube contest to get their customers across each customer segment to produce a story of how they use their Kindle Fire HDs. Not only is this great research into how their customers are using their devices, it provides a wealth of digital content they can use for advertising and promotion. Second, the insights shared by customers and
Amazon.com: Technology and Market Share Much of what drives Amazon is technology. As it states in its mission statement, Amazon sees that their "vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online (Amazon.com 2011)." This tradition is taking another step into the future with the advent and development of Kindle. This new
history of amazon and a comparison to its major rival eBay. History of Amazon Started by Jeff Bezos in 1994, Amazon is a multinational electronic commerce company that is headquartered In Seattle, Washington DC, USA. The company also provides cloud computing servicers and produced the widely popular Amazon Kindle e-book reader and Kindle Fire tablet computer. It has separate retail websites for United States, Canada, United Kingdom, France, Germany, Italy, Spain,
2005, Amazon.com released its first generation of the Kindle, a hardware and software device that allowed people to read electronic books (IReadReview, 2010). Since 2005, the Kindle has new competition, including the Nookbook, Sony Reader, and the iPad. As the original mainstream electronic book device, the Kindle will have to struggle to keep its leadership in the hardware and software e-book markets. Studying the economic, social, and technological factors
Amazon.com Identification/Description -- Amazon.com, as of 2009, was the world's largest book retailer in the world. However, the company is far more than a bookstore in 2012 -- it is a retail giant, handling almost $50 billion in multinational electronic commerce, making it the world's largest online retailer. The company was created in 1994 as a bookstore, but soon diversified so that today it sells music, books, software, apparel, furniture, food,
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