Social Media The "United Breaks Guitars" phenomenon spawned a new era in consumer empowerment. As Kaufman (2012) states, "until very recently, there seemed to be fewer and fewer ways for ordinary people to fight back against powerful corporations." Now, consumers have a range of possible ways to get other consumers to change their purchasing behaviors -- hitting companies where it hurts the most. A friend recently posted on Facebook about a

First blogs were the dominant channel for consumers to share their product and service experiences with companies and as Facebook and Twitter have become more dominant, the speed, velocity and volume of feedback has escalated nearly exponentially. All of this now puts consumers in a highly influential position relative to brands (Bernoff, Li, 2008) and the rapid assessment of their social media marketing strategies as well (Hennig-Thurau, Gwinner, Walsh,

relevance of a well-developed social media policy cannot be overstated. This is more so the case given that in addition to ensuring that their public image and reputation is not tainted; organizations need to protect themselves against liabilities arising from the actions of their employees. A new employee could be overenthusiastic about their new position and deem it fit to post, blog, and tweet about the said position and

Personal Social Media Audit Reflective observation Abstract conceptualization Most used websites Device used Time of the day using a specific website Active experimentation The usage of social media depends on the personal interests and priorities. There are various websites, blogs, content communities, and gaming zones categorized as internet-based social media. The users of social media often do not realize their patterns and number of hours spent in using social media. In order to understand the usage information

Listening Journal Social Media Analysis IPhone 5 is a new touch screen phone in the market. Apple Company produces this product. Apple Company is mainly concerned with designing and production of phones, mostly the recent iPhone 5 that came after the iPhone 4S. iPhone 5 has capitalized the market over the last few weeks. With its main characteristics of lightness, slimness, and with higher resolution, it has attracted several consumers in

Cuphon Social media plan: Cuphon Social media is a critical aspect of building any new brand's reputation. Witness the number of goods and services that have developed a following purely through online goodwill, spanning from Groupon to Facebook. Using social media to build the brand of a mobile phone marketing application known as 'Cuphon' is especially essential given the demographic that is its main target -- young consumers who are style-conscious and