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In doing this, Apple was able to successfully create even greater differentiation through an innovative approach to product positioning that captured new customers while retaining the trust of its large, profitable installed base. Apple has been able to precisely do this by holding into their old-line customers who are more like unpaid evangelists and the new generation of customers who are focused on the iPod and iPhone. Apple has been able to successfully use their insights into new product, supply chain process, and manufacturing innovations to create a highly defensible product and services strategy. The use of intelligence to create a synchronized and differentiated strategy is what differentiates market leaders, and this is seen from the case study in how well Apple has been able to do this with their suppliers and channels.
2. If Apple does have a competitive advantage, is it likely to be sustainable? (Why? What makes it sustainable?)
Apple has created the necessary underlying network of suppliers and attained a high level of supply chain expertise, systems and software development capability, and also created processes that can translate product designs to customer experiences. In short, the company has been able to surpass competitors who seek to imitate them by concentrating on making the entire ecosystem of development and customer...
The case study often cites the concept of the iTunes ecosystem being the most durable source of competitive advantage the company has. Apple has been able to create a sustainable competitive advantage by combining a unique value in the design of their iPods and iPhones, coupled with a unique and highly differentiated music delivery system that is platform agnostic, in addition to a licensing approach that is not easily imitated. Taken together all of these factors continue to create a sustainable competitive advantage for Apple. Add in their expertise in operating system development and the success of OS X as a platform for serving their strongest legacy customer bases while also being compatible with the Intel microprocessor, and it is apparent Apple partners and opens its architecture when it provides multiplicative effects to their growth. Apple then is the quintessential competitors per Porter's framework of generic strategies as was discussed in class. The emphasis on the customer experience is further a point of differentiation, made possible only through the alliance, partnerships and programs that in turn have created a value-generating ecosystem that makes differentiation possible. Apple then has created formidable competitive barriers not only at the supply chain, pricing, and product experience level as a result of using…
Organizational Case Analysis Organization Overview Apple Inc. is a multinational companies specializing in the designing, manufacturing and marketing of mobile communication devices such as personal computers and digital music players. The company also sells varieties of mobile telecommunication devices such as iPhone, iPod, iPad, and Mac. Additionally, Apple Inc. sells some professional software application such as Mac OS, iOS, iCloud and other varieties of communication accessories. Apple Inc. sells its products through
Xiameter Case Analysis Advantages of Needs-Based vs. End User-Based Segmentation Strategies Suggestions for Xiameter Product and Pricing Strategies Advice and Recommendations Xiameter's success as a subsidiary of Dow Corning is predicated on the successful differentiation of an entirely new business unit based on the concept of reducing operating expenses and passing on the savings to the customer. The Web-only, highly automated approach to order fulfillment, complemented by a reduced product lien footprint and terms
Jerry Lopatin is the senior vice president, engineering at Quantum, having joined the company in March 2008. He served in a similar capacity at ONStor, and previously worked at companies such as Iomega, Samsung Electronics, IBM. III Opportunities/Threats According to Quantum's Web site (2008), it is in a very favorable position in terms of opportunities. By nature, the it world is developing with increasing rapidity, with computers and software developing almost more
Apple Inc. About the company The odds that Apple will be mentioned as the most innovative company are very high due to its reputation for leading edge products. It is the world's third largest mobile phone maker just after Samsung and Nokia. Apple has had a reputation since its founders who are college dropouts Steve Jobs and Steve Wozniak brought it into existence. It was established in 1976 and incorporated in 1977
Apple Case Summary Apple in 2010 is riding high on the success of the iPhone and the iPad. The company is facing decline in some products, while others are at the front end of their life cycle. There is competition in smartphones emerging from Google's Android platform, and this platform could eventually be applied to tablets. There is some concern that the iPad tablet does not have enough features to sustain long-term
Business Case Analysis Apple's Winning Strategies FedEx Apple's Winning Strategies: How has Apple developed extreme loyalty among customers that has resulted in an almost cult like following? Apple operates in the high growth and highly dynamic information and technology industry. Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, the company's primary aim was of developing and selling personal computers. Mac line of computers, the iPod media player, the iPhone smartphone