Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Apple Case Study
Apple (NASDAQ:AAPL) is a global leader in the development, design, manufacturing and marketing of smartphones, tablets, media devices, personal computers, operating systems, services, peripherals and network solutions. As of December 2014 the company is operating in 16 nations, with 444 open Apple retail outlets (Apple Investor Relations, 2014). The company has 92,600 employees and generated $182B in revenue during their latest financial or fiscal year that ended September 31, 2014 (Apple Investor Relations, 2014). This was a 7% increase over the previous year. The company is very profitable, generating $52.5B in profits in their latest financial reporting year, also increasing 7.2% over 2013. Countries the company operates include Australia, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Spain, Sweden, Switzerland, Turkey, and the United Kingdom with the majority of stores in the United States (Apple Investor Relations, 2014).
Analysis of Market Systems
The nations that Apple operates in a varied in their market and legal systems, with the greatest difference being in France, Hong Kong and Turkey. The French market and legal systems seek to protect the French consumers first and foremost, which makes it very expensive for Apple to have stores and offices there. This can be seen from their latest annual report and the many costs associated with operating in France (Apple Investor Relations, 2014). Based on an analysis of the company's financial reports and reading over their...
Apple also has a very extensive supply network that operates in more countries than its retail stores (Brustein, 2014). The supply chain network is mentioned often in company annual reports as it is considered a core competency and an area that company prides itself on for ethics best practices (Apple Investor Relations, 2014). The Supplier Responsibility Program is designed to promote and bringing greater levels of ethics to each member of their supplier network. This is in response to the criticisms the company has received in the past for unethical working conditions in their iPhone and iPad supplier and manufacturing partners' locations. The Supplier Responsibility Program is required for suppliers if they want to do business with Apple, as it provides greater analytics and oversight of their ethics in managing manufacturing and supplier activity (Apple Investor Relations, 2014).
The greatest political risks that Apple is facing today include tariffs in France on their phones, the potential for unrest in Turkey and continued counterfeiting challenges in China of their core products (Apple Investor Relations, 2014). Political unrest in China regarding working conditions and the recent protests about pensions will continue to be an issue for Apple in 2015. As a political consultant for the company, my recommendation is to partner as closely as possible with the Chinese government and be…
Bibliography:
Apple - Investor Relations (2014). Retrieved December 27, 2014, from http://investor.apple.com/
Brustein, J. (2014, Oct). New iPads, iMacs, and apple pay: Nine things we learned from Apple. Business Week, 1.
Coy, P. (2014, Nov). Inside Apple's gigantic rewards program for shareholders. Business Week, 1.
Domanico, A. (2014, 11). New iPhones: Roomier, thinner, and speedier. Macworld, 31, 28.
Apple Corporation and Ethics Apple Corporation and Its Corporate Responsibility and Marketing Strategies Apple Inc.(2014) is an American corporation, which designs and produces computer hardware, software and other consumer. Its best-known products include the Macintosh personal computer line, Mac OS X, iTunes media applications and the iPod personal music player. Its headquarters are in Cupertino, California and has 284 retail locations in 10 different countries. It was opened on April 16, 1976
Apple's business strategies are well aligned with the company's mission and vision statements. Those statements are best summarized as the desire to "create products that consumers will find easy to use and marry innovative technology to work productivity and personal entertainment" (Mallin and Finkle, 2011, p. 49). The synthesis of Apple's respective business strategies revolves around the confluence of work productivity and personal entertainment -- more so than many organizations,
D., What is Altitude Training section). The Website promoting products that Hypoxico Altitude Training Systems offers, reports that when a person is exposed to hypoxia, oxygen reduced environments, his/her body "struggles to produce required amounts of energy with less available oxygen. This struggle triggers the onset of a range of physiological adaptations geared towards enhancing the efficiency of the body's respiratory, cardiovascular and oxygen utilization systems" (Hypoxico Altitude Training, N.D.,
Corporate Responsibility and Marketing Strategies The ethical and social responsibilities lie at the forefront of any company's public image. That image is becoming increasingly more important to uphold as external pressures become more powerful. These ethical questions and challenges have to be faced every day. The issue of ethics is wide encompassing including all aspects of business from basic hiring of employees up to advertising claims. Companies rely on honest employees
Corporate Responsibility and Marketing Strategies- Apple One of the more popular marketing strategies today that is still relatively new is the enhancing of societal influence for good. Corporations essentially address societal and environmental challenges in order to increase their performance. This strategy has a lot of names but is more commonly known as Corporate Responsibility (CR) or Corporate Social Responsibility (CSR) (David & Sanchez-Hernandez, 2010). By taking responsibility for its actions, a
International Management Why was Orkut so successful in Brazil? What caused the problems later? The path to the internet opened up in Brazil in 1988. Commercial internet operations in Brazil, however, began in 1995 after the department of communications and the department of science and technology helped create private access provider through a decree. The access to the internet for the private citizens opened up with the privatization of telecommunications. The trend