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Psychographics of Apple Customers
Sources: (Anthes, 2011) (Barwise, Meehan, 2010).
Recommendations
What Apple must do is re-position the iPad Mini as a viable option for the majority of its customer base by bundling in more software applications to make this latest device indispensable to anyone who owns a Macintosh, iPhone or has music purchased on iTunes. Apple has long struggled with integration across third party platforms, so making the iPad Mini a vital link to all other areas of its product liens and service strategies will help to make this device more appealing tot the customer base. It also must go beyond its current approach of manufacturing and choose to allow slight customizations of the iPad Mini as well, which will further given the Apple customer base a reason to identify with and buy the new device.
References
Anthes, G. (2011). Invasion of the mobile apps. Association for Computing Machinery.Communications of the ACM, 54(9), 16.
Apple,...
Investor Relations. Retrieved December 21, 2012 from Apple Investor Relations and Filings with the SEC Web site: http://www.apple.com/investor/
Barwise, P., & Meehan, S. (2010). Is your company as customer-focused as you think? MIT Sloan Management Review, 51(3), 63-68.
Mickalowski, K., Mickelson, M., & Keltgen, J. (2008). Apple's iPhone launch: A case study in effective marketing. The Business Review, Cambridge, 9(2), 283-288.
Reppel, a.E., Szmigin, I., & Gruber, T. (2006). The iPod phenomenon: Identifying a market leader's secrets through qualitative marketing research. The Journal of Product and Brand Management, 15(4), 239-249.
Tariq, M., Ishrat, R., & Khan, H. (2011). New product development processes a case study of apple's success with iconic iPod and iPhone. Interdisciplinary Journal of Contemporary Research in Business, 3(1), 158-169.
Uncles, M.D. (2010). Broadening the scope of brand management. Journal of Brand…
References
Anthes, G. (2011). Invasion of the mobile apps. Association for Computing Machinery.Communications of the ACM, 54(9), 16.
Apple, Investor Relations (2012). Investor Relations. Retrieved December 21, 2012 from Apple Investor Relations and Filings with the SEC Web site: http://www.apple.com/investor/
Barwise, P., & Meehan, S. (2010). Is your company as customer-focused as you think? MIT Sloan Management Review, 51(3), 63-68.
Mickalowski, K., Mickelson, M., & Keltgen, J. (2008). Apple's iPhone launch: A case study in effective marketing. The Business Review, Cambridge, 9(2), 283-288.
Consumer Behavior Consider decision making Rational consumer behavior: What can organizations learn? The consumer decision-making process can be conceptualized as a rational, economic model or a subjective, psychological model. The first stage involves the recognition of a need, followed by a search for information, evaluation of alternatives, the purchase, and is concluded by the post-purchase evaluation (Buyer behavior, 2012, tutor2u). This process can be long and laborious or relatively short in duration, depending
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