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Throughout its history, Apple Inc. has accomplished these goals" (50).
The effective management of the company does not end with this philosophical viewpoint, though, but rather extends to virtually every area of Apple's operations, including its recruitment function. Although the company has succeeded where other companies have failed, Apple is not content to rest on its corporate laurels but remains focused on recruiting the best employees available to deliver the world-class products and services that have characterized the company's offerings to date (Job at Apple 2012). In addition, the company continues an aggressive research and development department that has introduced innovations in mobile and point-of-sale payment methods as well as add-on hardware provided by other vendors that is capable of transforming Apple iPhones and iPads into mobile card readers (Wolfe 6).
The research was consistent in showing the Apple is modeling the way for the computing industry through innovation and a vision based on the company's founder and original CEO, Steve Jobs, who wanted to provide products and services that exceeded consumer expectations and delivered world-class results. The research also showed that the company has racked up an impressive track record of successes following this corporate philosophy and some of Apple's products have become nearly ubiquitous...
In the final analysis, the management of Apple has been a major success story that many competitors would envy, but which few appear capable of accomplishing.
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Apple. (2011, August 13). Marketing 18.
Apple set to launch smaller iPad. (2012, October 12). BBC Technology. [online] available:
http://www.bbc.co.uk/news/technology-20040540.
Cook, Tim. (2012). "A letter from Tim Cook on Maps." Apple. [online] available: http://
available: http://www.apple.com/pr/library/2012/10/25Apple-Reports-Fourth-Quarter-Results.html.
"Jobs at Apple." (2012). Apple. [online] available: http://www.apple.com/jobs/us/index.html.
E-Marketing Strategies at Apple Orchestrating rapid new product development cycles that in many cases deliver products and services that create new markets, while at the same ensuring the continual strengthening and fidelity of a global brand is a daunting strategic challenge. Incorporating the most effective approaches to Integrated Marketing Communications (IMC) strategies today across a spectrum of established and emerging e-marketing channels must be managed with goals in mind first,
The customers have often been left at dead-ends in the company's product strategy with only high-priced options left for moving into a next-generation product (Jonash, Koehler, Onassis, 2007). Suppliers have often been given inadequate information on new products, and if they are given new product designs, held to very stringent standards as to how they are used (Apple Investor Relations, 2011). Apple admits in its financial statements and filings
Their focus on software and hardware allowed their company to continue its growth trend. Furthermore, Apple re-designed its computers to focus on making them as easy and as friendly to use as possible. Since, in the 1990s, many individuals were using computers for the first time due to the increased use of the Internet, this "friendly" focus helped them to sell their computers and gain footing in the market. According
Apple remains committed to its differentiated positioning, and that will inherently limit their share of the market. Tablets are Apple's second-largest market. The iPad was launched in fiscal 2010 and in fiscal 2011 it enjoyed 311% growth. It has now begun to emerge as a substitute for personal computers, even in the corporate market (Etherington, 2012). This has helped to drive growth. The iPad has always been a differentiated product
Table 2: Distribution of Revenue by Product Area Source: (Apple Investor Relations, 2008) (Prudential Equity Group LLC, 2006) Planning The cornerstone of Apple's planning processes is the continual development of products and services that compliment the product and services ecosystem shown in Figure 1 (Apple Investor Relations, 2008) (Prudential Equity Group LLC, 2006). Figure 1: Apple Product and Services Ecosystem Source: (Apple Investor Relations, 2008) (Prudential Equity Group LLC, 2006) For Apple, their future planning revolves
Apple Case Study Apple (NASDAQ:AAPL) is a global leader in the development, design, manufacturing and marketing of smartphones, tablets, media devices, personal computers, operating systems, services, peripherals and network solutions. As of December 2014 the company is operating in 16 nations, with 444 open Apple retail outlets (Apple Investor Relations, 2014). The company has 92,600 employees and generated $182B in revenue during their latest financial or fiscal year that ended September