Apple Inc. is a designer and marketer of consumer electronics based in California. Although the U.S. is by far its biggest market, it operates in a number of markets around the world. The company's current product segments include computers, tablets, smartphones, software and music players. Apple faces a wide range of competition, often different competitors in each business segment. The company has enjoyed considerable success in recent years, making market

AAPL For the 2012 and 2011 fiscal years, Apple had the following ratios (based on FY end, where applicable): Apple Current Ratio Total Asset Turn D/E Net Margin ROA ROE EPS P/E Dividend yield Payout ratio P/Book Based on these figures, Apple was in good financial shape. It should be noted that these figures are somewhat skewed, particularly the current ratio. Apple actually had billions in cash that was locked up in long-term investments on the balance sheet. These did not show as current

Corporate Responsibility and Marketing Strategies- Apple One of the more popular marketing strategies today that is still relatively new is the enhancing of societal influence for good. Corporations essentially address societal and environmental challenges in order to increase their performance. This strategy has a lot of names but is more commonly known as Corporate Responsibility (CR) or Corporate Social Responsibility (CSR) (David & Sanchez-Hernandez, 2010). By taking responsibility for its actions, a

Apple exists in an oligopoly market structure, wherein a small handful of companies control the market. Apple, along with Samsung, Microsoft, Alphabet (Google) and Nokia, essentially control the tech industry (smart phones, computers, portable devices, etc.). While smaller companies do exist, it is these larger companies that set the stage for prices, products and innovation. To what extent Apple’s current status as a blue chip stock may be representative of

Apple Case Apple represents the business of the future - a business that provides solutions to problems a customer may not even know they possess. Apple has shown how to be first in the market with devices, content and communications and has changed life, as we know it with each product introduction. From the early days of the Macintosh computer to the present day Mac Book Pro, iPhone G4 and the

There is a risk, however, that the company begins to lag the pace of technological change, and in such a situation would see reduced relevance in its industries. What the PEST analysis shows is that in general the external environmental forces have either a favorable or neutral impact on Apple's operations. Traditional sources of external risk (political/legal) are minimal and the other key risk source (technological change) has traditionally