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Hospitality
The hotel market in present times as also in earlier periods has largely been impacted by the changes in the expectations and inclinations of the consumers. One major change is the advancement in technology that leads to ease of access. According to statistics from research studies, it is indicative that as much as fifty five percent of all consumers presently make use of the internet to book their travel plans and accommodations. This percentage alters the setting of the hospitality industry in a huge way. In fact, proficient use of technology is considered to be the thin line that separates successful entities in the hotel industry and those that turn failures (Walker, 2012).
Due to the predispositions and changing preferences of the consumers to adapt technology, it has become an integral component in the industry to the extent that the hotel market and industry has to change and incorporate such preferences. For instance, it is hard to imagine a hotel that does not offer Wi-Fi services to its consumers or guests. With the advancement in technology and consumers increasingly expecting it to be integrated in almost everything, technology has come to be an inseparable aspect in the hotel business. This is because the utilization...
Therefore, this implies that the consumers expect the hotel to have a website or online bureau where they can book their hotel rooms electronically. This can be done through company websites or through online traveling or booking agencies (Walker, 2012).
Another aspect and preference of the consumers that has altered the hotel market is sustainability. Walker (2012) described sustainability as the capability to attain constant or continues economic success and at the same time protecting and safeguarding the natural resources of the earth and providing a high quality level of life for the populaces and its forthcoming generations. As such, the hotel industry has also come to be wary of aspects such as pollution and wastage. These issues can cause the hotels to miss out on consumers. For instance, poaching and using tusks or animal fur can cause environmentally aware consumers to avoid such a hotel. Consequently, the hotel market has been affected as more and more hotels have to start being wary of resources such as energy (Walker, 2012)
Being consumer-oriented is another aspect that has caused the hotel market to adapt and change. Hotels that treat…
References
Walker, J. R. (2012). Introduction to Hospitality (6 edition). Boston: Prentice Hall.
Walker, J. R., & Walker, J. T. (2012). Introduction to Hospitality Management (4th Ed.). Prentice Hall. Retrieved from http://www.pearsonhighered.com/educator/product/Introduction-to-Hospitality-Management-4E/9780132959940.page
" (2000) The work of George Hermanson entitled: "Paradise and Hospitality" states that hospitality "...was crucial in the world of the Bible. In a desert environment - hot days, cold nights, where food and water are scarce, hospitality literally meant the difference between life and death. Even today among the Bedouin, offering hospitality to travelers is a requirement of tribal life. Our texts this morning illustrate the place and importance of
Hospitality Marketing. I'm studying hospitality management Cold Coast Australia. I attach documents understanding target hospitality organisation (Meriton Serviced Apartments Gold Coast) I wanna essay. Hospitality marketing Meriton Serviced Apartments is an Australian-based firm offering alternative hospitality services in luxurious apartments, in hotels located near the beach and providing customers with a wide array of recreational opportunities. Still, a weakness of the hotels remains the relatively low quality of the rooms, due
This theory is applicable in the hospitality management. It is a business of managing people. Managing people means ensuring that they are working according to their roles and responsibilities. Senior management's strategy to achieve success in this industry is hiring qualified people and as a result, the staffs of Red Sea are competent and highly-motivated individuals. Thus, the need to sustain their consistency in good performance is essential. Motivation is directly
Hotel Management Strategy Report Style: This report looks at the Australian tourism industry with specific focus on the Gold Coast region and its five-star accommodation services. The paper starts by providing a brief introduction of the current stature of the tourism industry as well as the purpose that this report aims to complete. It then moves on to describe the high and lows of the tourism industry in Gold Coast and gives
The author notes that this is one way to improve training for some 18,000 people at 1,800 locations with only 11 trainers, using nteractive web-based training, including instructor-led segments, to teach reservation operations, house-keeping duties, supervision, and even specific skills such as dealing with surly guests. Included in these packages are products to help deliver interactive audio and video to virtual classrooms and also to manage enrollment, self-paced learning,
Hersha Hospitality is a real estate investment trust (REIT) that operates a number of small hotels in major gateway cities in the United States. The company is based in Philadelphia and has 46 employees (Hersha.com, 2016), which indicates the nature of its business -- it is a real estate firm that leaves the actual management of each hotel to a partner company. Hersha's main business drivers, therefore, lie with its