References:
Baker, R, 2009, 9 Ways to Communicate a Rock-Solid Identity, WebSite Marketing Plan, http://www.websitemarketingplan.com/online/Branding.htm last accessed on May 11, 2010
Millis, J.E., Law, R., 2005, Handbook of Consumer Behavior, Tourism and the Internet, Routledge, ISBN 078902599X
Waddell, R., 2006, Major Merch Move, Billboard Magazine, Vol. 118, No. 29
Wang, L., Chen, K., Ong, Y.S., 2005, Advances in Natural Computation: First International Conference, Birkhauser, ISBN 3540283250