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5. Audience Learning Outcomes
The main audience for the new product line is composed from individual and corporate customers who are looking to purchase new pieces of furniture. The common characteristics of the audience are given by the needs which could be satisfied through the purchase of furniture made from recyclable plastics. In this line of thoughts, the audience is portrayed by a general desire to reduce plastics pollution and better protect the environment. More specifically, it is characterized by a desire to invest limited amounts of time and money in upkeeping the furniture (painting, cleaning or maintenance) and in being able to use it regardless of season - the furniture from recyclable plastics offers these benefits (Website of Barco Products, 2008).
6. Realization
The areas of research include general pollution, plastics pollution and its effects, recyclable plastics and the adherent furniture, as well as interactive design. Additionally, the research questions refer to the following:
How eager are individual and corporate clients to become environmentally responsible consumers?
What are the estimated responses to the introduction of a new product line of furniture made from recyclable plastic materials?
How are this company's products different from other similar items within the market?
The research and design processes are based on the thorough
...
With the completion of the process, the writer is expected to acquire knowledge relative to the interactive composition of marketing plans, the expected behavior and characteristics of the selected audience, alongside with non-marketing related issues presenting information on how one could reduce plastics pollution.
References
Coursey, B., May 4, 2007, Plastic Waste: More Dangerous than Global Warming, Ethical Corporation
Greenhalgh, P., 2003, the Persistence of Craft: The Applied Arts Today, Rutgers University Press
Thompson, W.J., Sorvig, K., Farnsworth, C.D., 2000, Sustainable Landscape Construction: A Guide to Green Building Outdoors, Island Press
Von Stamm, B., 2008, Managing Innovation, Design and Creativity, 2nd Edition, John Wiley and Sons
2008, Website of Barco Products, http://www.barcoproducts.comlastaccessed on March 23, 2009
2003, Website of Marmax Products Limited, http://www.marmaxproducts.co.uk/lastaccessed on March 23, 2009
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